The Drive to Transform Powers a More Inclusive Buying Dynamic

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This year’s study revealed that there are on average 21 individuals involved in influencing technology purchases.

2019 R&I white paper coverDownload the white paper to gain deeper insights into:
 
 
check_icon.png  The reasons why new technologies are purchased – whether as an additional solution or an upgrade.
 
check_icon.png  Who is involved in each stage of the purchase process, as well as the key sources used to educate within each stage.
 
check_icon.png The length of the buying cycle and how this differs by the technology being researched and purchased.
 
check_icon.png  How understanding the vendor expectations of IT decision-makers paves the path to success.


Grab your copy of the 2019 Role & Influence 
white paper by filling out the form to the right.