MarketingFit Guide to: Marketing Your Technology to the High-Tech Sector
White paper outlining High-Tech IT decision-maker's involvement in the tech purchase process
Businesses today are constantly exploring new technologies to maintain their competitive advantage. As different industries begin to adopt emerging technologies tailored to their business needs, IT decision-makers in high-tech organizations must be aware of these adoptions in order to manage the innovation of their products. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how high-tech ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within high-tech organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events
- Strategic partnerships and vendor relationships
Register for your free copy of the white paper today!