Austin, TX | October 7, 2015

Julie Ekstrom, SVP, IDG Enterprise
Tech Buyers
Adam Dennison, SVP, IDG Enterprise

In this session Adam will provide a high-level summary of the new IDG Enterprise Role & Influence of the Tech Buyer research, delving into how organization type effects purchase behavior, how they are finding and vetting new technologies and what makes a vendor a strategic partner.

Tech Panel Q&A
Moderated by John Gallant, Chief Content Officer, IDG Communications US 
Jerry Bartlett, SVP & CTO, Worldpay SN
Joe Iannello, CIO, Capital Metro
John Mason, CIO, Hill Country Memorial Hospital
Mark Stone, CIO, Texas A&M University System
​This interactive panel discussion will provide the platform for technology executives to share what is going on in their worlds: what they are focused on within their organizations, what their biggest challenges are, what technologies they are interested in, how their organizations are structured (and is that evolving and why), and how they evaluate new technologies and vendors.​
Content Marketing Futurescape/Peer Perspectives Panel and Q&A
Moderated by Adam Dennison, SVP, IDG Enterprise
Brandon Friesen, President, Just Media
Frances Fortanely, Director of Marketing, vCloud Air Solutions, VMware
Jessica Taylor, CXO Experience Marketing Strategist, Dell Services
 ​Adam and the panelists will discuss content marketing trends and take a look at how successful marketing organizations are restructuring to support the new “brand as publisher” mandate, how they are measuring ROI across channels, the role of content within the overall marketing mix, and the technologies they are using to tie it all together.