Boston, MA | August 6, 2015

 
Breakfast/Registration/Networking
 
 
Welcome
Brian Glynn, Chief Revenue Officer, IDG Enterprise
 
 
Tech Buyers
Brian Glynn

In this session Brian will provide a high-level summary of the new IDG Enterprise Role & Influence of the Tech Buyer research, delving into how organization type effects purchase behavior, how they are finding and vetting new technologies and what makes a vendor a strategic partner.

 
Tech Panel Q&A
Moderated by John Gallant, Chief Content Officer, IDG Communications US 
Panelists:
John Halamka, CIO, Beth Israel Deaconess Medical Center
Jag Krishna, VP Infrastructure, BOSE
Jeff Rausch, Director of Software Engineering, Houghton Mifflin
Brian Shield, VP of IT, Boston Red Sox
​This interactive panel discussion will provide the platform for technology executives to share what is going on in their worlds: what they are focused on within their organizations, what their biggest challenges are, what technologies they are interested in, how their organizations are structured (and is that evolving and why), and how they evaluate new technologies and vendors.​
 
Break
 
 
Content Marketing Futurescape/Peer Perspectives Panel and Q&A
Moderated by Rob O'Regan, Digital Content Strategist, IDG SMS
Panelists:
Robert Davis, EVP, Strategy, PJA Advertising & Marketing
Jason King, Director of Marketing, ADTRAN
Erica Sheehan, Marketing Director, Demand Generation, Akamai
Jade Surrette, Senior Director of Program Marketing, PC Connection
 ​Rob and the panelists will discuss content marketing trends and take a look at how successful marketing organizations are restructuring to support the new “brand as publisher” mandate, how they are measuring ROI across channels, the role of content within the overall marketing mix, and the technologies they are using to tie it all together.
 
 
Lunch/Harbor Cruise
 
 

 

 

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