Boston, MA | August 1, 2019
We have all heard that businesses are transforming with a digital-first mindset. But, how does that evolution influence the technology purchase process? This session focuses on how organizations are tackling what digital-first means to their organization and what projects they are focusing on to stay competitive. Using proprietary research, we will share how the buying process is evolving, and how it varies by technology, who the influencers are, and what ‘strategic’ attributes makes vendors stand out. You will leave this session with insights into how to target your prospects and customers and tailor your engagement approach.
Michal Cenkl, Director of Innovation and Technology, The MITRE Corporation
As revealed in our buyers’ journey research, there are 21 IT and LOB influencers in the tech purchase process. So, who are these individuals and how do they interact with each other? What are the best ways to connect with each of them? In this interactive panel you will hear directly from IT executives and some of their team members to gain a full understanding of how purchase decisions are made. Panelists will share how they collaborate in the decision-making process, how they learn about new products and companies, etc. We will be sure to allow plenty of time for audience Q&A.
You are working a mile a minute to make your brands, products, services and thought leaders stand out in a growing and competitive marketplace. Every touch point adds insight into your data pool, but how you harness this data and apply it to future campaigns can drastically alter results. From sophisticated teams with data scientists and tools, to grassroot internal strategies, marketers are creating more personalized experiences for prospects and customers and working to reach and address the information needs of buying teams. Hear from CMOs on how they are successfully deciphering data to close business (both new and renewal) and the KPIs they use to measure success. This session will include a lively Q&A — your chance to ask the experts.