Chicago, IL | June 26, 2016
Brian Glynn, Chief Revenue Officer, IDG Enterprise
Tech Buyers Dealing with Digital Disruption
Adam Dennison, SVP/General Manager, IDG Events & Publisher, CIO
In this session Adam will provide a high-level summary of the new IDG Enterprise Role & Influence of the Tech Buyer research, delving into how organization type effects purchase behavior, how they are finding and vetting new technologies and what makes a vendor a strategic partner.
Connecting Content Marketing to Sales
Moderated by Brian Glynn, Chief Revenue Officer, IDG Enterprise
Nori De Jesus, Global Marketing Director, ColumnIT
Andy Grygiel, CMO, Keeper Security, Inc.
Kimberly Kaminski, VP of Marketing, TmaxSoft, Inc.
Andy Lausch, Senior Director, Analytics & Insights, CDW
In this session we will look further down the funnel to look at the connection between content marketing and sales. The session will discuss current challenges, innovations, organizational structure, measurement, tools, etc. as they relate to content creation and sales education and enablement around the marketing strategy and messaging, and look at the alignment between sales and marketing within organizations needed to create a seamless customer experience.
Our panelist will share how they are structured around new marketing initiatives, how they are measuring ROI across channels, the role of content marketing within their mix, marketing and sales alignment, and what technologies they are using to tie it all together.
Tech Panel Q&A
Moderated by John Gallant, Chief Content Officer, IDG Communications US
Waqas Akkawi, CISO, SIRVA Worldwide
Hardik Bhatt, CIO, State of Illinois
Nora Ellis, VP of Information Technology, CVS Caremark Corp.
Clay Johnson, CIO, GE Water and Power
This interactive panel discussion will provide the platform for technology executives to share what is going on in their worlds: what they are focused on within their organizations, what their biggest challenges are, what technologies they are interested in, how their organizations are structured (and is that evolving and why), and how they evaluate new technologies and vendors.