Menlo Park, CA | July 23, 2015
Brian Glynn, Chief Revenue Officer, IDG Enterprise
Adam Dennison, SVP, IDG Enterprise
In this session Adam will provide a high-level summary of the new IDG Enterprise Role & Influence of the Tech Buyer research, delving into how organization type effects purchase behavior, how they are finding and vetting new technologies and what makes a vendor a strategic partner.
Tech Panel Q&A
Moderated by John Gallant, Chief Content Officer, IDG Communications US
Steve Comstock, CIO, CBS Interactive
Anil Earla, Chief Data and Analytics Officer, VISA
Hugo Evans, VP, Data Science, AT Kearney
Ian Law, Deputy Airport Director/CIO, San Francisco International Airport (SFO)
Peter Weis, CIO, Matson Navigation
This interactive panel discussion will provide the platform for technology executives to share what is going on in their worlds: what they are focused on within their organizations, what their biggest challenges are, what technologies they are interested in, how their organizations are structured (and is that evolving and why), and how they evaluate new technologies and vendors.
Content Marketing Futurescape/Peer Perspectives Panel and Q&A
Moderated by Rob O'Regan, Digital Content Strategist, IDG SMS
Ken Adams, Sr. Communications Manager, Alliance Marketing, HP
Kris Bondi, VP, Marketing, Iron.io
Louise Crawford, Sr. Director, Worldwide Demand Gen, Silver Peak
James Kessinger, Sr. Director, Americas Partner Marketing, VMware
May Mitchell, Vice President, Worldwide Marketing, Symantec
Rob will share a future look at content marketing trends including the role of content audits, how organizations are tying PEO channels together, the importance of developing a mobile content strategy, and the role of personas in content creation and lead generation.
The panel will take a look inside some successful marketing organizations to learn how they are structured around new marketing initiatives, how they are measuring ROI across channels, the role of content marketing within their mix, marketing and sales alignment, and what technologies they are using to tie it all together.