Menlo Park, CA | November 3, 2016



Julie Ekstrom, SVP, IDG Enterprise
The Evolving Tech Buying Process
Adam Dennison, SVP, IDG Events & Publisher, CIO
Given the pivotal role technology plays within organizations today, the Tech Buying Process has become the source of much scrutiny–because the stakes have never been higher. This session focuses on how the tech buying process is changing, who the emerging influencers are, and the key ‘strategic’ attributes that make vendors stand out. Using proprietary research across all levels of IT Decision-Makers, this session will provide insights into who you should target when, and how to tailor your approach to deeply engage with customers and prospects.
Executive Perspectives
Moderated by John Gallant, Chief Content Officer, IDG U.S. Media
Richard Donaldson, Director Business Operations (CPI), eBay
Sam Lamonica, Vice President, CIO, Rosendin Electric
Ian Law, CIO, San Francisco International Airport
Catherine Scott, Global Head of Customer Experience, Airbnb
While there is plenty of research available on the Tech Purchase Process, this interactive panel will allow you to hear directly from IT and security executives sharing first-hand knowledge on their own buying process, key influencers, and emerging influential roles like architect, engineer, etc. It will get down into the details of who is involved on their teams, how they learn about new products, new companies, etc., and will allow for plenty of audience Q&A.
Marketing Panel: Customer Centricity Focus
Moderated by Julie Ekstrom, SVP, IDG Enterprise
Louise Crawford, Senior Director, WW Demand Generation, Silver Peak
Jeff Harrell, Vice President, Marketing, Amium
James Kessinger, Marketing Executive, VMware/Cisco (former)
Greg Ness, VP Worldwide Marketing, CloudVelox
Digital transformation is forcing customer centricity to the top of CMOs’ agenda. Given how important Customer Centricity is to the success of business, this interactive panel discussion will dive deep into critical issues and strategies. In this session leading marketers share their approach to creating a customer centric strategy, how and what they measure to ensure success, how they foster the customer centric focus within their organizations, and what their biggest challenges are.