Menlo Park, CA | August 23, 2017



Josh London, CMO, IDG
The Evolving Tech Buying Process
Julie Ekstrom, SVP Sales, IDG
Given the pivotal role technology plays within organizations today, the tech buying process has become the source of much scrutiny–because the stakes have never been higher. This session focuses on how the tech buying process varies by technology: who are the influencers, how the best practices in marketing and sales alignment differ, and what the key ‘strategic’ attributes are that make vendors stand out. Using proprietary research, this session will provide insights into how to target your prospects and customers and how to tailor your approach to deeply engage with them.
Tech Executive Perspectives Panel
Adam Dennison, SVP/GM and Publisher, CIO
Shamyo Chatterjee, CIO, Satellite Healthcare
Aaron Gette, CIO, The Bay Club Company
Kash Hathi, Director of Networking and Network Security, PayPal 
Jag Randhawa, VP, Information Technology and E-Commerce, CAMICO Mutual Insurance Company
Bill Schlough, SVP and CIO, San Francisco Giants
While there is plenty of research available on the tech purchase process, this interactive panel will allow you to hear directly from IT and security executives sharing first-hand knowledge on their own buying process, key influencers, and how company culture is playing a role on tech adoption. It will get down into the details of who is involved on their teams, how they learn about new products, new companies, etc. and will allow for plenty of audience Q&A.
Make or Break Marketing: Customer Experience
Josh London, CMO, IDG
Aimee Catalano, VP, Engagement & Experience Marketing, Pure Storage
Dawn Colossi, Senior Director of Brand and WW Digital Strategy, Commvault
Lynn Lucas, CMO, Veritas
Jennifer Renaud, Global Marketing Lead/CMO, Oracle Marketing Cloud
In the crowded technology marketplace, customer experience can propel a company to new heights. Hear from CMOs about how they have driven success by delivering a superior customer experience, including:

How marketing technology can shorten the sales cycles and identify new business opportunities
The double funnel: moving from getting customers to keeping and growing customers – how onboarding can speed adoption, drive greater retention and higher LTV
KPIs that matter – what are the true metrics marketers need to pay attention to and how to really measure ROI on marketing spend
Plus a lively Q&A – your chance to ask the experts