Menlo Park, CA | August 8, 2019

8:30AM-9:00AM: Breakfast/Registration/Networking
9:00AM-9:15AM: Welcome
9:15AM-9:45AM: Inside the Minds of the Tech Buying Committee
Rick Currier, Senior Director of Sales, IDG Communications

We have all heard that businesses are transforming with a digital-first mindset. But, how does that evolution influence the technology purchase process? This session focuses on how organizations are tackling what digital-first means to their organization and what projects they are focusing on to stay competitive. Using proprietary research, we will share how the buying process is evolving, and how it varies by technology, who the influencers are, and what ‘strategic’ attributes makes vendors stand out. You will leave this session with insights into how to target your prospects and customers and tailor your engagement approach. 

9:45AM-11:00AM: Tech Executive Perspectives Panel
John Gallant, Enterprise Consulting Director, IDG Communications
Enzo Carrone, Deputy CIO, SLAC National Accelerator Laboratory - Stanford
Deb Muro, CIO, El Camino Health
Shahin Pirooz, CTO & CISO, DataEndure
Avon Puri, CIO, Rubrik

As revealed in our buyers’ journey research, there are 21 IT and LOB influencers in the tech purchase process. So, who are these individuals and how do they interact with each other? What are the best ways to connect with each of them? In this interactive panel you will hear directly from IT executives to gain a full understanding of how purchase decisions are made. Panelists will share how they collaborate in the decision-making process, how they learn about new products and companies, etc. We will be sure to allow plenty of time for audience Q&A.

11:00AM-11:15AM: Break
11:15AM-12:00PM: Marketing in a Data-Driven World
Rob O'Regan, Global Content Director, IDG Communications
Aimee Catalano, Head of Global Partner Marketing, Google Cloud
Melissa Leachman, Senior Director of Marketing, LogMeIn
June Manley, CMO, Data Intensity
Jonathan Martin, CMO, Hitachi Vantara

You are working a mile a minute to make your brands, products, services and thought leaders stand out in a growing and competitive marketplace. Every touch point adds insight into your data pool, but how you harness this data and apply it to future campaigns can drastically alter results. From sophisticated teams with data scientists and tools, to grassroot internal strategies, marketers are creating more personalized experiences for prospects and customers and working to reach and address the information needs of buying teams. Hear from CMOs on how they are successfully deciphering data to close business (both new and renewal) and the KPIs they use to measure success. This session will include a lively Q&A — your chance to ask the experts.

12:00PM-1:30PM: Lunch/Networking