Seattle, WA | March 30, 2016

Brian Glynn, Chief Revenue Officer, IDG Enterprise
Tech Buyers Dealing with Digital Disruption
In this session Adam will provide a high-level summary of the new IDG Enterprise Role & Influence of the Tech Buyer research, delving into how organization type effects purchase behavior, how they are finding and vetting new technologies and what makes a vendor a strategic partner.
Adam Dennison, SVP/General Manager, IDG Events & Publisher, CIO


Connecting Content Marketing to Sales
Moderated by Julie Ekstrom, SVP, IDG Enterprise
Michael Carr, Sr. CMG Marketing Manager, Microsoft ​
Mimi Flanders, Director of Marketing, F5
Alane S. Moran, VP of Marketing, Tempered Networks
Wendy White, Head of Global Business Campaigns, CenturyLink
In this session we will look further down the funnel to look at the connection between content marketing and sales. The session will discuss current challenges, innovations, organizational structure, measurement, tools, etc. as they relate to content creation and sales education and enablement around the marketing strategy and messaging, and look at the alignment between sales and marketing within organizations needed to create a seamless customer experience.

Our panelist will share how they are structured around new marketing initiatives, how they are measuring ROI across channels, the role of content marketing within their mix, marketing and sales alignment, and what technologies they are using to tie it all together.
Tech Panel Q&A
Moderated by John Gallant, Chief Content Officer, IDG Communications US
Bob Bruns, Chief Information Officer, Avanade
Leslie Ekas, VP of Technology, Expedia
Dave Estlick, Information Security Chief, Starbucks
Steve McDowell, CIO, Seattle Housing Authority
Philip J. Reid, Deputy CIO, Associate Vice Provost for UW-IT Academic Services and Professor of Chemistry, University of Washington
This interactive panel discussion will provide the platform for technology executives to share what is going on in their worlds: what they are focused on within their organizations, what their biggest challenges are, what technologies they are interested in, how their organizations are structured (and is that evolving and why), and how they evaluate new technologies and vendors.​