White paper outlining retail IT decision-maker's involvement in the tech purchase process

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs
in the United States. Today's top IT decision-makers, are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations.  Based on key IDG research studies, the State of the CIO and the  Customer Engagement survey, this white paper will provide an understanding of how retail ITDMs are involved in the purchase process - whether it be evaluating products and services, or consuming vast amounts of content for research purposes. 

MarketingFit retail 2019

Download this white paper to learn:

check_icon Structure of the IT department within retail organizations

check_icon The collaboration that takes place throughout the purchase process

check_icon Various sources these IT decision-makers use to make buying decisions, including events

Grab your copy of this retail-focused white paper by filling out the form.

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