Join us for our MarketingFit Content Marketing Webcast Series!
Register today for this 3-episode Content Marketing Webcast Series
Our three-episode webcast series - taught by IDG’s own content, strategy and insight experts - will guide you through creating an effective content marketing strategy. The series will also help you scale your reach and effectively use data and targeting insights to assist your organization in honing your strategy to engage with the right tech decision-makers.
The series is divided into three episodes, with each webcast hosted by one of our three experts. Designed to build upon one another, our goal is to guide tech marketers, like you, through how to create an effective and actionable content marketing plan from start to finish.
Complete the form to access all three episodes of our MarketingFit Content Marketing Webcast series.
Episode 1: Personas and Journey Mapping
With Matt Naffah,
Vice President, Strategy
The first step in any content strategy framework is defining context to deliver the right message, to the right target, in the right place, at the right time. Defining your organization’s personas and mapping the buyer’s journey will enable your team to deliver more relevant content at the optimal moment. This webcast guides tech marketers through the concept of context as the foundation of content and how to build a strong baseline for an effective content marketing plan.
Episode 2: Opportunity Mapping
With Rob O’Regan,
Global Content Director,
After learning how to map your content to the customer journey, the next step is to turn insights into opportunities by creating more compelling content that will engage audiences. Identifying campaign objectives and content themes is critical for marketers to build a story that IT decision-makers will identify with. Continuing with gap analysis and content mapping strategies to further your content journey, this webcast shows how to create and tailor unique content for different stages of the buyer’s journey.
Episode 3: Activation & Optimization
With Gordon Plutsky,
Sr. Director, Insights and Performance Marketing,
And Matt Naffah,
Vice President, Strategy,
To complete your crash course on building a content strategy framework, our experts demonstrate how to use your quality content to make an impact fast. From building full-funnel nurture programs to using always-on analytics to track your progress, being able to measure your success and act quickly is important. The webcast will also discuss strategies to best optimize your efforts for maximum results to build connections with tech buyers that ultimately lead to revenue.