Understand How SMB IT Decision-Makers are Involved in the Tech Purchase Process

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on IDG's Role & Influence of the Technology Decision-Maker and Customer Engagement research explores this process for IT decision-makers at small-medium businesses (SMB; <1,000 employees).

2021 SMB buyers journey cover image

Download this white paper to learn:

  • SMBs likelihood to consider new vendors and how the pandemic impacted their tech purchases. 
  • The number of people involved in the SMB purchase process and who's involved at each stage. 
  • The information sources and content types that SMB tech buyers rely on to stay informed.
  • How SMBs evaluate tech vendors and their expectations for vendor communication.  

Grab your copy of this SMB-focused white paper by filling out the form.

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