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title: Tech & Marketing News from IDG (April 26)
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 Twitter Revenue Beats Estimates Amid Increase in Monthly Users; Microsoft announces LinkedIn integrations for sales and HR products

| View in Browser Tech & Marketing News from IDG April 26, 2017   Twitter Revenue Beats Estimates Amid Increase in Monthly Users Bloomberg (4/26) “The company reported a decline in quarterly revenue for the first time since it went public in 2013, but sales, at $548 million, were higher than the $509 million analysts predicted. The shares surged as much as 13 percent in early trading.”     Influential German Data Commissioner Prohibits Mass Data Sharing Between WhatsApp and Facebook VentureBeat (4/26) “When it comes to data and privacy, rules in the EU are still somewhat fractured across the 28 member states. The Hamburg commission governs German users, and the ruling made it quite clear the commission believes there is no legal rationale for allowing Facebook to share the information.”   Patrick Steel Named New POLITICO CEO Politico (4/25) “Patrick Steel, an investment banker for the past 16 years at the firm of FBR Capital Markets & Co., has been named POLITICO's next CEO. Owner Robert Allbritton, who has been filling the role since the departure of Jim VandeHei in early 2016, will return to his role as publisher and executive chairman. Steel will assume his new duties on May 8.”     Microsoft Announces LinkedIn Integrations for Sales and HR Products The Drum (4/25) “The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. The combined Microsoft Relationship Sales product will be available in July.”     Software Deals Take Center Stage at Europe's Industrial Fair Bloomberg (4/25) “European industrial companies including Kuka AG and ABB Ltd. announced partnerships with software behemoths at the Hannover Industrial Fair, as the two once separate industries are realizing the benefits of working more closely together.”         Investing in Social and Mobile Helped NBC Get Its Groove Back Adweek (4/26) “NBC TV chairman Bob Greenblatt built a digital division with dozens of people, and began placing social producers on every NBC show 'so that we can figure out what stories we’re telling beyond just the show.' The results have been impressive: Ratings and digital have never been stronger.”     In the Shadow of the Duopoly, Media Rivals Are Becoming Allies Digiday (4/26) “These approaches also prevent publishers from receiving some of the criticism lobbied at past consortiums, where advertisers complained of there being 'too many cooks in the kitchen.' Here, the publishers and advertisers know who’s selling what.”     IBM Applies AI to Factory QA Network World (4/25) “The Cognitive Visual Inspection system, as IBM calls it, pipes images from a UHD (ultra-high-definition) camera to an instance of IBM's Watson software that has been trained to detect and classify production faults in real time.”     5 Ways to Monetize Your Social Media Followings Marketing Land (4/25) “While many still maintain that social platforms are for communicating and not slinging products, others would vehemently disagree; just look at Facebook, Instagram and other networks’ efforts to integrate e-commerce options.”     Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools Digiday (4/25) “Publishers including The New York Times and The Guardian have pulled out of the fast-loading mobile articles feature. Its critics say that Facebook has to do a better job of helping them monetize and connect directly to their readers.”     How to Track and Secure Open Source in Your Enterprise CIO (4/24) “Most enterprises aren’t aware of how much open source their developers use and what vulnerabilities that might expose them to. You can’t do security assessments or patch management on open source projects you don’t know you’re relying on.”       Survey Highlights Widespread Mistrust of Brands Handling of Personal Data The Drum (4/26) “The figures, contained in Gigya’s 2017 State of Consumer Privacy and Trust Survey, indicates that brands face a tough fight over the next few months to reverse such sentiments, particularly those most reliant on consumer insights to tailor their services.”     CMO Priorities Conflict with Delivering On Customer Experience MediaPost (4/25) “New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit to spending between 10% and 30% of their budget to keep existing customers happy.”     Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
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