August 18, 2017

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GroupM Sets Its Own Viewability Standards For Social In-Feed Ads
AdExchanger (8/17)
GroupM is working with its four preferred measurement partners – Moat, Integral Ad Science, DoubleVerify and comScore – to measure in-feed viewability. But video specifically poses a challenge, and social video adds complexity.

Deloitte Digital Acquires Acne to Expand Its European Operation
Adweek (8/17)
Moving forward, Acne will operate under its own name as part of Deloitte Digital, with Acne executive chairman Victor Press and CEO David Olsson continuing to lead the team. Deloitte Digital appointed Andy Sandoz as partner and chief creative officer to lead creative services in the U.K. and will invest in expanding the team.”

Box taps Google’s AI for image recognition
VentureBeat (8/17)
With this move, Box is adding a new layer of intelligence to its marquee service, which offers customers secure, cloud-based file storage and content management capabilities. Box Image Recognition will be able to further help customers by automatically classifying their images, which can then enable workflows to route files or just help reduce busy work.

Sprout Social Unrolls Bot Builder Service to Facebook Messenger
MarTech Advisor (8/17)
There are currently 100,000 monthly active bots on Facebook Messenger, and as bot building abilities democratize with tools like Sprout’s Bot Builder, that number will only continue to rise. By implementing chatbots and embracing their potential, brands will be able to better serve their customers via Messenger and streamline customer support on that channel.


Industry Perspectives
What Is a Data Scientist? A Key Data Analytics Role and a Lucrative Career
CIO (8/18)
A data scientist’s approach to data analysis depends not only on their industry, but also on the specific needs of the business or department they are working for. Before a data scientist can find meaning in either structured or unstructured data, business leaders, departments and managers need to communicate what they’re looking for.

The Pros and Cons of a Cellular Apple Watch
Macworld (8/18)
“Does the Apple Watch as it is currently really call out for cellular connectivity? Ask most current owners of an Apple Watch how much they really use it for, and the answers are far more limited than the full capabilities of the Watch. But little of that has to do with the lack of cellular connectivity on the Apple Watch.

Increase Your Content Marketing ROI With These 3 Tips
Huff Post (8/17)
As a leader of marketing resources, if you’re not paying attention to your multiple initiatives, the workflow planning, budget and how your team is constantly executing, you may quickly find out that the cost to attract and convert customers has exceeded your expectations.


Instagram CEO Kevin Systrom on Free Speech, Artificial Intelligence, and Internet Addiction.
Wired (8/17)
Systrom talks about the artificial intelligence Instagram has been developing to filter out toxic comments before you even see them. He also discusses free speech, the possibility of Instagram becoming too bland, and whether the platform can be considered addictive.

What Is An Enterprise-Class Cybersecurity Vendor?
CSO (8/17)
Rather than simply marketing and selling to this community, leading enterprise-class cybersecurity vendors will become active participants by supporting professional organizations, providing resources, hosting events, contributing to open source efforts, and supporting broad communications and information sharing amongst community members.

Research Insights
What Makes An Internet Of Things (IoT) Platform Enterprise-Ready?
Forbes (8/17)
Answering the question of what makes an IoT platform scalable enough to excel in an enterprise needs to take into account application enablement, connectivity management, and data aggregation and storage. These and other insights are from a recent article by the Boston Consulting GroupWho Will Win The IoT Platform Wars?

Data Is the New Currency, But Are Advertisers Spending Wisely?
Marketing Land (8/17)
study from the World Federation of Advertisers found that 90 percent of advertisers were actively reviewing their programmatic ad contracts for transparency, which indicates that the vast majority of marketers are looking for more insight into the legitimacy of their data partners. So, what’s a marketer to do?

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