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August 22, 2017

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After One of Tech's Biggest Breakups, HP Inc. Comes Out on Top
Bloomberg (8/22)
It was not a secret that HPE was the privileged offspring: Its charge was to help customers navigate the lucrative technology shifts around data, applications and cloud computing. And in case anyone didn’t quite get the message, HPE would be led by its famous chief executive, Meg Whitman. While both companies were under pressure, her businesses held more promise.


Fujitsu Reportedly Looking to Offload Its Mobile Phone Business
VentureBeat (8/22)
The company, which spun off its mobile phone operations into a separate company last February, has drawn interest from investment funds including Tokyo-based Polaris Capital Group and Britain’s CVC Capital Partners, as well as Chinese personal computer maker Lenovo Group, the Japanese newspaper added.

 

Samsung’s Bixby is Now Available in 200 Markets But Still Only Speaks 2 Languages
VentureBeat (8/22)
Bixby first arrived in its native Korea in early May, followed by the U.S. last month. Today, Samsung announced that Bixby’s voice smarts have expanded to more than 200 markets globally, including Canada, the U.K., Australia, and South Africa.
 

Cisco Buys Springpath, Adds Fuel to the HCI Fire
Network World (8/21)
As is the case with most Cisco acquisitions, this one is well timed, as the market for HCI is starting to evolve. Historically, the primary use case for HCI has been VDI, but the market has recently seen increased usage for other enterprise apps, including databases, unified communications and as remote office/branch office infrastructure.
 

Google to Serve Next Version of Android as ‘Oreo’
Bloomberg (8/21)
Google anointed the software Monday after spending the past few months referring to it as 'Android O.' Oreo boasts several new features, including the ability to respond to notifications directly on a phone's home screen and the ability to access apps without installing them on a device.
 

Lenovo Shares Could Fall Another 27%: Top-Ranked Analyst
Bloomberg (8/21)
Shares in China’s biggest PC maker fell for a third straight day in Hong Kong trading after the company reported a surprise net loss Friday. Analysts cut their price targets for the stock, with Macquarie Securities downgrading its rating to hold from a buy.
 

Industry Perspectives
 
The HuffPost’s Tabloid-Style Homepage is Paying Dividends
Digiday (8/22)
The site’s traffic is still down from its 2016 election peak, and the HuffPost product and editorial teams are still experimenting with some facets of the rebranding effort, including recirculation strategy and how best to report on underserved communities. But they see the front page’s reception as a sign that the site is moving in the right direction.
 

Next iPhone Hews to Winning Formula: Perfecting Rivals’ Best Ideas
Bloomberg (8/22)
“The new iPhone won’t be a case-study of innovation, more a matter of perfecting features that are already out there in rival devices. Time and again, Apple has followed this 'best, not first' philosophy, seizing on technologies and features bungled by rivals and implementing them well enough to spur widespread adoption. Proof of concept? More than 1.2 billion iPhones sold in the last decade.


Three Challenges Agencies Face While Orchestrating Creative Messaging
AdExchanger (8/22)
Sending a consistent message across platforms and devices requires a detailed and accurate cross-device ID graph. Even then, a campaign needs hundreds of creative assets to yield results and ROI, and agency silos and competing incentives create competition that can lead to dysfunction. Here are three challenges facing agencies as they try to orchestrate brand messaging across platforms.

 

Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads
MediaPost (8/21)
While most of the ad industry has been focusing on digital ad platforms, online businesses themselves, including Amazon, Netflix, Google and Facebook, are among the biggest TV advertising spenders among all brands. In markets like the UK, they are the biggest TV advertising spenders among all brands.
 

It’s ‘Dark Matter’ That Defines a Great CX
Marketing Land (8/21)
Like dark matter, experience is difficult (if not impossible) to assess directly. CX can feel like an intangible something that exists between all the concrete features and discrete responsibilities that make up a typical product offering.

 
Research Insights
 
Email Top Channel For Association Members: Study
MediaPost (8/21)
“'Email reigns supreme as the easiest to consume, most likely to keep members engaged and most powerful for telling the organization’s story,' said the study. In addition, email is deemed the most engaging channel among all age groups—41% of Millennials, 49% of GenXers and 48% of Boomers. However, at 40%, social media is a close second among Millennials.
 

How Social Platforms Are Using Video to Capture Audience Attention
eMarketer (8/21)
eMarketer does not include video outlays on social platforms in its digital video ad spending forecast, instead counting them in the rich media forecast. Rich media, which will be a $10.33 billion market in the US this year, includes such ad types as flash, JavaScript and video that does not appear as part of a video player.


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