August 23, 2017

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Former Intel CEO Candidate Smith to Leave Chipmaker in January
Bloomberg (8/23)
“Stacy Smith, 54, who’s been at the world’s largest chipmaker for 30 years, spent nine of them as chief financial officer. He previously worked as head of sales for its Europe, Middle East and Africa region. He will leave at the end of January.

Salesforce Raises Annual Forecast on Bigger Product Lineup
Bloomberg (8/22)
While analysts said there may be some concerns about future revenue, the company projected annual sales of as much as $10.40 billion, with adjusted profit of $1.29 a share to $1.31 a share. Analysts on average estimated $10.29 billion in sales and earnings of $1.30 a share.


Microsoft Unveils Brainwave, a System for Running Super-Fast AI
VentureBeat (8/22)
Microsoft is using Brainwave across the army of FPGAs it has installed in its data centers. Brainwave will allow Microsoft services to more rapidly support artificial intelligence features. In addition, the company is working to make Brainwave available to third-party customers through its Azure cloud platform.

Nestle, Unilever, Tyson and Others Team with IBM on Blockchain
Reuters (8/22)
Blockchain, which first emerged as the system underpinning cryptocurrency bitcoin, is a shared record of data maintained by a network of computers, rather than a trusted third party. A total of 10 companies said they will share data and run trials with IBM.

AT&T-Time Warner Deal Challenged by Brazil Antitrust Agency
Bloomberg (8/22)
The merger combines one of the world’s largest telecommunications providers with the owner of media properties like Warner Bros. and HBO. It would also create a TV powerhouse in Brazil that may run afoul of a law that prohibits pay-TV providers from owning programming content.

Industry Perspectives
The ‘Who’ And ‘How’ Behind Data-Driven Decision-Making
AdExchanger (8/23)
Don’t allow expectations of a specific background to drive decisions. As you build that team, keep growing the problems that they take on, make them more and more challenging and show the team how they are making a difference to the business so they can see the impact.

Brands’ Digital Transformations Are Leading to More Collaboration and New Business Models
Adweek (8/22)
Mike Sutcliff, group chief executive of Accenture Digital added that B2B digital transformations can be tricky because they often include more multichannel interactions. 'The B2B space may be more complex because you may need to have that multichannel experience as part of the original design,' he said.

How to Rebuild Trust in the Agency-Marketer Relationship
Adweek (8/22)
To move forward, there needs to be further collaboration on additional cross-industry initiatives, including client marketing, procurement and agencies collaborating on mutually beneficial business growth; digital media supply-chain efficiency practices and standards; stewardship and auditing considerations and standards and data security.

Why Your Brand Should Obsess Over Its Customers, Not Its Competitors
Marketing Land (8/22)
By obsessing over its customers, not the competition, Amazon takes advantage of every bit of information consumers leave behind to come up with incredibly relevant, valuable and simply delightful offerings—including some that people don’t even know they want yet.

The 5 Cyber Attacks You're Most Likely to Face
CSO (8/21)
Sometimes the Trojan program pretends to do something legitimate and other times it fades away into the background to start doing its rogue actions. Socially engineered malware programs are responsible for hundreds of millions of successful hacks each year. Against those numbers, all other hacking types are just noise.

Research Insights
Content Marketing Tools Are Becoming More Diversified
eMarketer (8/23)
Marketing automation plays a big role in not only automating the distribution process, but also in enabling organizations to personalize content. Almost a third of email marketers worldwide said they use marketing automation technology for profile-based targeting—and a quarter of respondents use it to create dynamic content.

The State of Mobile Programmatic in 5 Charts
Digiday (8/23)
Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019.”


Teen Usage Of Facebook Slowing, As Snapchat And Instagram Gain
MediaPost (8/22)
As teens increasingly engage with Snapchat and Instagram, Facebook will see slowing growth in this demographic in the U.S., according to a new forecast by eMarketer. The digital researcher projects that 14.5 million people ages 12 to 17 will use Facebook in 2017, a drop of 3.4% from the prior year.

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