August 24, 2017

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U.K. to Plan ‘Unprecedented Alignment’ with EU Over Data Sharing
Bloomberg (8/23)
The U.K. currently abides by the Data Protection Act, which dates back to 1998. From May 2018—far earlier than any Brexit deadline—the U.K. will have to abide by a new raft of rules that include tougher penalties for companies failing to protect their data.

Meet Samsung Galaxy Note8: A Bigger and Better Galaxy S8+
PCWorld (8/23)
Instead of scrapping the brand after a global recall harpooned last year’s Note7, Samsung went back to the drawing board to build the Note8, its most powerful phablet yet. The compact 6.3-inch phone officially kicks off the end-of-the-year phone wars with a stunning screen and its first dual-camera system.


WPP Reports Organic Decline, Shares Tumble
MediaPost (8/23)
WPP’s  July numbers were also in negative territory with a 4.1% organic revenue decline and 2.6% drop in organic net sales, “behind budget and the quarter 2 revised forecast. All regions, except the United Kingdom, Latin America and Central & Eastern Europe showed lower revenue than the prior year and all sectors were down.”

FTC Approves Amazon’s $13.7 Billion Whole Foods Acquisition
VentureBeat (8/23)
While the proposed acquisition was unlikely to meet any resistance from shareholders (given the price), Amazon and its CEO Jeff Bezos have faced a barrage of criticism from President Trump, prompting some concerns that the deal could face at least lengthy scrutiny from regulators.

The Washington Post Brings Artificial Intelligence to Its Native Ads
Digiday (8/23)
“An ad product called Own lets brands use their own content but promises to improve its chances of being seen and read (or watched) with the aid of Heliograf, a news-writing bot the Post built for the editorial side. Own works by serving an ad to people based on their past reading/viewing behavior on the site. 

Facebook Brings Its AR, VR, and Consumer Hardware Teams Closer Together
VentureBeat (8/23)
Consumer hardware is increasingly becoming part of Facebook’s plans for the next decade, and that shift has led to a change in the social network’s executive ranks. Veteran executive Andrew Bosworth will now lead Facebook’s augmented reality, virtual reality, and consumer hardware initiatives.”


Industry Perspectives

5 Mobile Musts: How To Improve Sales When Your Customers Are On-The-Go
Forbes (8/24)
If you’re really serious about improving mobile conversions, you have to invest in delivering a faster mobile experience. Improving load times even by fractions of a second will have a noticeable effect on conversion rates.

Why CIOs Must Bet on Enterprise Cloud to Boost Digital Business
CIO (8/23)
Increasingly, the business value of the recent IT innovations is being challenged. Business line (BL) leaders doubt the promised business benefits of either cloud computing or DevOps. Leaders of some top Fortune 500 companies, despite massive investments in these technologies, are being fired for deficient business transformations.


Here Are the Details on Facebook’s Global Partner Summit
Adweek (8/23)
The theme of this year’s invite-only event is 'Build Beyond,' and Facebook said in a blog post, 'It’s an invitation to be bold in how we build and grow at a time when products, people and ideas change faster than ever. It’s our call to take risks, and to take them together—knowing that when we dare to go big, we can accomplish amazing things.'

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners
AdExchanger (8/23)
Header bidding has enabled many publishers to cram a dozen or more partners into one setup, encouraged by the added revenue they see each partner bring. And outstream video, content recommendation engines and native partners promise to add more revenue to a publisher’s bottom line.

Research Insights

Gartner: Worldwide Information Security Spending to Hit $93B in 2018
CSO (8/23)
Information security is a subset of the broader cybersecurity market, which is predicted to exceed $1 trillion in cumulative spending over the next five years, from 2017 to 2021, according to Cybersecurity Ventures.

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