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August 28, 2017

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Samsung Will Invest $7 Billion in China Flash-Memory Production
Bloomberg (8/28)
“The spending will take place over a three-year period and be focused on its plant in Xi’an, the Suwon, South Korea-based company said in a statement Monday. Samsung’s strength in memory chips has driven the company’s earnings to a record in the most recent quarter, and helped it become more profitable than Apple Inc.
 

Havas Group Reports Organic Revenue Decline For The First Half
MediaPost (8/25)
Havas was the second holding company last week to disclose disappointing results –along with WPP, which posted its first-half results last Wednesday, sending its shares down about 12%. Havas traded a fraction of a percentage point higher Friday on the Paris exchange. It released results after the close of the market.
 

Amazon Pushes New Header Solution in UK, But Publishers Are Wary
Digiday (8/25)
Server-to-server solutions aren’t as widespread in the U.K. as they are in the U.S., and Amazon is trying to capitalize on that momentum, targeting publishers that have or are seeking a server-to-server setup. Those with advanced header-bidding solutions haven’t received as much attention, given Amazon doesn’t like being within other vendors’ wrappers.


Trusted Media Brands Doubles Digital Team
MediaPost (8/25)
'Investing in our digital team provides greater value to our valuable readers and fans and further proves our commitment across the board to meet marketers’ needs for increased video advertising and integrated brand campaign options,' stated Vince Errico, Trusted Media Brand’s chief digital officer.


Google Builds Open-Source Voice Kit For AI Devices
MediaPost (8/25)
Google researchers have open-sourced snippets of data to give developers using artificial intelligence tools the ability to create basic voice commands for smart devices. This will help users query content and help the devices recognize meaning and search for answers.

 

Industry Perspectives
 
Want Blockchain Success? Developers, Developers, Developers
VentureBeat (8/26)
In its August update, Tezos’ first item is about a commitment to the creation of a $50 million venture capital fund of its own. The purpose? It wants to jump-start projects that will build on top of Tezos, thereby solidifying the value proposition of the underlying platform. By allocating 20 percent of its $232 million war chest to incentivize building on its technology, it is putting its money where its mouth is.
 

How AI Will Introduce New Ad Units Into VR And AR Environments
AdExchanger (8/25)
Today, any organization focused on the future of consumer attention, whether agency or consultancy, will likely agree that augmented reality (AR) and virtual reality (VR) aren’t that far off from the mainstream. But the questions remain the same: How do brands leverage these new forms of media? And what will advertising look like in an AR/VR world?
 

What is Business Process Management (BPM)? The Key to Enterprise Agility
CIO (8/28)
It's important to remember that businesses are dynamic, so their goals and processes are continually evolving. For that reason, business process management should be thought of as a continuous practice rather than a one-off event – prompting some people to suggest that it would be better named 'business process improvement.'
 

The Current State of Cybercrime
CSO Online (8/25)
“Every year, CSO asks U.S. business executives, enforcement services, and government agencies a series of probing questions about the frequency and impact of the cybersecurity threats they see daily across a wide range of industrues. They tell us what they have seen, what they spend, how they react to threats, and what needs to be done to mitigate the risks.”
 

4 Myths Are Blocking Real, Needed VR Standards
VentureBeat (8/25)
Attempting to standardize too early in a technology cycle can be counter-productive and hold back needed innovation. And, although we are at the beginning of the VR innovation curve, hardware vendors, game engine providers, and content developers have realized that there are already significant common denominators between the current vendor-specific interfaces.

 
Research Insights
 
UK Emails Are Seeing Their Clickthrough Rates Fall
eMarketer (8/25)
Lower engagement could reflect a greater preponderance of uncompelling email messages. A separate DMA UK study of consumer attitudes toward marketing emails from November 2016 found that 65% of UK consumers will click on an email when it’s interesting to them, up from 58% in 2015.


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