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August 30, 2017

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Apple Partners with Accenture To Build Enterprise Apps
Forbes (8/29)
“This week, tech services giant Accenture announced it was partnering with Apple to build enterprise apps for its customers, focusing initially on financial services and retail.  Despite lower unit sales Apple maintains marketplace technology leadership by capturing the enterprise app developer community - including IBM, Cisco, Deloitte and SAP.
 

Salesforce Creates AI Tool for Talking to Databases
VentureBeat (8/29)
 The company’s research arm laid out a new system called Seq2SQL in a research paper today that is designed to translate natural language questions and turn them into database queries written in the Structured Query Language, better known as SQL.
 

Amid Accusations of Going Soft, GroupM Clarifies Its Updated Viewability Standards for Digital Ads
Adweek (8/29)
In a blog post released today, Susan Schiekofer, chief digital investment officer for GroupM U.S., said the clarifications are meant to better explain the changes after some reports described them as a 'softening' existing policies. According to Schiekofer, the new standards aim to match the speed of social platforms.”


Google Delivers an Answer to Apple on Augmented Reality
Bloomberg(8/29)
The Alphabet Inc. company released a mobile developer tool on Tuesday to get more AR features on Android phones without those costly hardware tweaks. Called ARCore, the software helps mobile apps and websites better track physical objects and overlay them with virtual images.

 

Industry Perspectives
 
What Is ‘Anticipatory IT’? An IT Strategy for Staving Off Digital Disruption
CIO (8/30)
Tuning the opportunity antenna to the anticipatory channel is not any easy task for IT leaders. CIOs, many of whom are juggling roles that require them to be transformational, functional and strategic, are busy reacting and responding to threats and challenges to their businesses. And when CIOs do spy opportunity, getting the C-suite and board to buy into what they're selling is a tough task. 


How Publishers Are Preparing for Google’s Ad-Blocking Version of Chrome
Digiday (8/30)
As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report. While there are little to no worries for publishers that already avoid such ads (it’s hard to disagree with Google’s stance that people shouldn’t have to put up with video ads that play automatically with the sound on), others that struggle to monetize or have less resources to fix their sites have some concerns.


How Apple Plans to Change the Way You Use the Next iPhone
Bloomberg (8/30)
Apple is preparing three new iPhones for debut next month. One of the models, a new high-end device, packs in enough changes to make it one of the biggest iPhone updates in the product’s decade-long history. Apple has tested the complete removal of the home button—even a digital one—in favor of new gesture controls for tasks like going to the main app grid and opening multitasking.”

 

For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges
AdExchanger (8/29)
The internet revolution spawned an ad tech ecosystem that transformed advertising forever. But that same ecosystem was built largely on rosy forecasting, a blind eye to harsh realities and a refusal to think honestly about the sheer complexity of the problems at hand.
 

VMware Embraces Cloud During VMWorld, CEO Gelsinger Says
Network World (8/29)
The company is announcing the availability of VMware Cloud on AWS, a partnership that places the VMware Software Defined Data Center in the AWS cloud as a service. The news is that the service is available in the U.S. West service area in the United States.
 

For Verizon, Customer Experience Combines Data And Design Thinking
AdExchanger (8/29)
“'Tools like journey mapping are really important because they help us ensure the experience a customer has with us is cohesive. Design thinking can really help when we’re thinking about how to evolve a touch point or channel to serve our customers better.'

 
Research Insights
 
40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative
Adweek (8/29)
Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research—called the Adobe Consumer Email Survey—that surveyed 1,007 workers.
 

Smartphone Growth Expected to Remain Positive as Shipments Forecast to Grow to 1.7 Billion in 2021
IDC (8/29)
IDC expects shipments to grow from 1.47 billion in 2016 to just over 1.7 billion in 2021. In 2016, the market experienced its first-ever single-digit growth year with shipments up just 2.5% over 2015. IDC believes the combination of new user demand as well as a somewhat stagnant 2-year replacement cycle will be enough to keep the market at a 5-year compound annual growth rate (CAGR) of 3.3%.


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