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August 31, 2017

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Alibaba, EY, IBM and Microsoft Use the Blockchain to Create a Transparent Supply Chain
Forbes (8/31)
“Alibaba had announced a similar partnership with PwC in March to help solve China's own food security issues. The blockchain is gathering fast-rolling corporate momentum. Many companies now fear being left behind more than the risk of being an early adopter.”


Uber CEO Dara Khosrowshahi Sees IPO in 18 to 36 Months
VentureBeat (8/30)
“'This company has to change,' Khosrowshahi told employees, according to the Twitter feed of Uber’s communications team. 'What got us here is not what’s going to get us to the next level.' Khosrowshahi said Uber needed to stabilize itself but also take what he called 'big shots.'


Toshiba Fails to Pick Winner as Three Groups Bid for Chip Unit
Bloomberg (8/30)
The Japanese electronics conglomerate has been negotiating for months to sell off its chips business and pay for multibillion-dollar losses in its U.S. nuclear business. Although Toshiba identified the Bain-led group as the preferred bidder in June, the process has been complicated by legal action from Western Digital.”


Nest Unveils the Simpler, Cheaper Nest Thermostat E
TechHive (8/30)
The Nest Learning Thermostat, now on its third generation, is one of the most beautiful pieces of technology you can hang on your wall, even if it ends up in a hallway where most people won’t see it. But all that glass and stainless steel costs money. So today, Nest is announcing a new cost-reduced model made largely of polycarbonate.”

 

VMware Advances Application Security with AppDefense
CSO (8/30)
What VMware has done with AppDefense is marry application controls to machine learning in order to automate the whole enchilada. AppDefense discovers all the applications, monitors their behavior and then creates a manifest of known behavior for each application.
 

Optimize Or Not? Google Updates AdWords Ad Rotation Settings
MediaPost (8/30)
Sylvanus Bent, product manager at AdWords, said in a post that while an optimized ad rotation works best for most advertisers, Google is aware that some marketers prefer more control with an even rotation. For those who want more control, multiple rotation settings can be used across one campaign.
 

Industry Perspectives
 
How to Measure Cybersecurity Effectiveness — Before It’s Too Late
CIO (8/31)
“'Many companies, while they're making some effort in cybersecurity, they're not looking at the effectiveness in terms of how it helps the business,' says Joseph Carson, chief security scientist at Thycotic, which created its Security Measurement Index (SMI) based on standards for security specified in ISO 27001 and best practices from industry experts and associations.


FCC Lacks Basis to Roll Back Net Neutrality Rules, Silicon Valley Says
MediaPost (8/30)
The Federal Communications Commission's proposed rollback of the net neutrality rules may not hold up in court, according to the Silicon Valley trade group Internet Association. The organization adds that Supreme Court precedent requires the FCC to show it has good reasons to change its position.
 

iPhone 8 Rumors: New Gestures, Not a Virtual Home Button, Will Control Navigation
Macworld (8/30)
If you passed on the iPhone 7 to wait for the iPhone 8—or the iPhone 7s or whatever name Apple decides to use—it sounds like the next phone could be the design refresh you were waiting for. Just don’t expect the headphone jack to return.”
 

Do We Need a Speedometer for Artificial Intelligence?
Wired (8/30)
“Some AI observers are trying to develop a more exact picture of how, and how fast, the technology is advancing. By measuring progress—or the lack of it—in different areas, they hope to pierce the fog of hype about AI.

 
Research Insights
 
Digital Ad Concerns Have An Unlikely Winner: Emerging Markets
Digiday (8/31)
Digital ad spending across Southeast Asia’s six key markets — Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam — is set to grow 20.4 percent to $2.07 billion in 2017, according to the IAB Singapore and eMarketer.
 

Survey: More Consumers Seeking to Buy Directly from Brands vs. Retailers
Marketing Land (8/30)
An extensive new report from Astound Commerce, based on a consumer survey of 1,000 US adults, takes a look at shopping patterns and explores the relationship of brands and retailers and how different channels impact purchase behavior, including physical stores. In many cases, these brands have their own stores; in some cases they do not.


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