Tech & Marketing News from IDG

February 24, 2017

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MediaPost (2/23)

Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through Facebook's Audience Network.


MediaPost (2/24)

Email Insights is a new Universal Windows Platform (UWP) app for Windows 10 PCs released by Microsoft Garage that is intended to help with email searches. Microsoft Garage is much like a tech incubator -- it's a place for Microsoft to explore new technologies and refine current ones.

VentureBeat (2/24)

CloudFlare, a multibillion-dollar startup that runs a popular content delivery network used by more than 5.5 million sites, accidentally leaked customers’ sensitive information for months, the company said Thursday.

The Drum (2/24)

“In what amounts to one of the more major pivots in the digital sector, Shine Technologies – a company entrenched in the ongoing adblocking debate – is to rebrand as Rainbow.



The Next Web (2/24)

Messaging apps are constantly adding functionality to allow you to do more than simply chat with your contacts. But now, Google is going all-out to champion SMS as the standard of the future for mobile users.






Marketing Land (2/23)

When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.

Digiday (2/24)

In the latest edition of our Confessions series, where we exchange anonymity for candor, one social media agency executive in the U.K. said the cold, hard truth still hasn’t sunk in for many brands.

CIO (2/24)

More than 41 million Americans have had their identities stolen, and millions more have had their personally identifiable information (PII) placed at risk through a data breach, according to a survey of 1,000 adults conducted last month.

Digiday (2/24)

It’s hard to make the wonkiest areas of ad tech sexy, so there is a tendency to trumpet the rise of server-side products as signaling a death knell of header bidding. On-page bidding will stick around for awhile.




eMarketer (2/23)

Customers have come to expect personalized marketing experiences across devices and channels. The good news is most marketers are in some phase of implementing a strategy to personalize campaigns and experiences—and this is happening worldwide.

MediaPost (2/23)

In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods.



eMarketer (2/23)

Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights.




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