---
title: Tech & Marketing News from IDG (Feb. 24)
---

 Discover the new way Facebook helps publishers monetize content.

| View in Browser Tech & Marketing News from IDG February 24, 2017    Facebook Helps Publishers Monetize Content MediaPost (2/23) “Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through Facebook's Audience Network.”   Microsoft Garage Releases Email Insight App MediaPost (2/24) “Email Insights is a new Universal Windows Platform (UWP) app for Windows 10 PCs released by Microsoft Garage that is intended to help with email searches. Microsoft Garage is much like a tech incubator -- it's a place for Microsoft to explore new technologies and refine current ones.”     Content Delivery Network CloudFlare Leaked Sensitive Data Across the Internet for Months VentureBeat (2/24) “CloudFlare, a multibillion-dollar startup that runs a popular content delivery network used by more than 5.5 million sites, accidentally leaked customers’ sensitive information for months, the company said Thursday.”     Shine Technologies Pivots to Become an Opt-in Consumer Service Called Rainbow and Launches First Ad Campaign The Drum (2/24) “In what amounts to one of the more major pivots in the digital sector, Shine Technologies – a company entrenched in the ongoing adblocking debate – is to rebrand as Rainbow. ”     How Google is Trying to Make SMS Sexy Again The Next Web (2/24) “Messaging apps are constantly adding functionality to allow you to do more than simply chat with your contacts. But now, Google is going all-out to champion SMS as the standard of the future for mobile users.”            Has Machine Learning Created a New Model for SEO Ranking? Marketing Land (2/23) “When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.”     Confessions of a Social Agency Exec: Clients Still Want to ‘Go Viral’ Digiday (2/24) “In the latest edition of our Confessions series, where we exchange anonymity for candor, one social media agency executive in the U.K. said the cold, hard truth still hasn’t sunk in for many brands.”     Has Fraud Met Its Match? CIO (2/24) “More than 41 million Americans have had their identities stolen, and millions more have had their personally identifiable information (PII) placed at risk through a data breach, according to a Bankrate.com survey of 1,000 adults conducted last month.”     Why Server-to-Server Won’t Displace Header Bidding Digiday (2/24) “It’s hard to make the wonkiest areas of ad tech sexy, so there is a tendency to trumpet the rise of server-side products as signaling a death knell of header bidding. On-page bidding will stick around for awhile.”       Most Marketers Worldwide Have Personalization Strategies in Place eMarketer (2/23) “Customers have come to expect personalized marketing experiences across devices and channels. The good news is most marketers are in some phase of implementing a strategy to personalize campaigns and experiences—and this is happening worldwide.”     Digital Media Growth Slow, TV Remains Strong MediaPost (2/23) “In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods.”     New Report on B2B Use of Social Platforms  eMarketer (2/23) “Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights.”       Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
| --- |