Tech & Marketing News from IDG

January 6, 2017

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Reuters (1/5)

“The deal will broaden Gartner's research business through the addition of CEB's services, which include research and analysis related to human resources, sales, finance and law. CEB's shares were up 21.08 percent at $74.90 in afternoon trading, below the implied offer price of $77.25. They touched a high of $77 earlier. Gartner's shares were down 9.2 percent at $92.47.


TechCrunch (1/5)

“Against the backdrop of an imminent public offering, one former Snap Inc. employee is claiming in a lawsuit that the company inflated its performance metrics to lure investors. Anthony Pompliano, the one-time head of Snap’s growth and user engagement team, is seeking an injunction and monetary relief after being fired just three weeks into his tenure.

Computerworld (1/5)

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CIO (1/5)

The Connected Vehicle Platform brings together a smorgasbord of services from Microsoft, including Azure IoT Hub, Cortana Intelligence Suite, Microsoft Dynamics and many others. In addition, Office 365, Skype for Business and Cortana can be integrated with the platform.

Bloomberg (1/5)

Operating income rose 50 percent to 9.2 trillion won ($7.8 billion) in the quarter ended December, its biggest profit in three years, the Suwon, South Korea-based company said in preliminary results Friday. That compares with the 8.29 trillion-won average of analysts’ estimates compiled by Bloomberg in the past four weeks.





Digiday (1/6)

Brands including Starbucks, Citibank, and Hyatt are curating custom profiles on Twitter, which break down their streams into three distinct sections rather than a scroll of tweets in chronological order.



Digiday (1/6)

According to PricewaterhouseCoopers, annual global internet advertising spend almost doubled in the past four years from about $100 billion in 2012 to nearly $200 billion in 2016. PwC projects digital ad spend will surpass TV advertising and continue to grow at more than 10 percent per year through 2020.

Adweek (1/5)

Similar to how brands buy app-install ads through Facebook, Twitter, Google or mobile ad networks, marketers buy Apple's so-called Search Ads by bidding on keywords that place ads at the top of App Store searches. However, unlike other types of app-install ads, Apple's format prioritizes ads based on an app's category like games, travel or entertainment.

Adweek (1/5)

While self-driving cars and virtual reality were all the rage in 2016, many execs say artificial intelligence and connected homes will be the focus this year. From Jan. 5-8, nearly 4,000 companies will be unveiling or pitching pieces of software and hardware to investors, advertisers and media at the Las Vegas Convention Center.

CIO (1/5)

“Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

Marketing Land (1/5)

The digital media landscape is being remade with the evolution of programmatic advertising and header bidding. While header bidding is all the rage in the programmatic ecosystem at the moment, it signals a significant shift in the way advertising is bought and sold. 




MediaPost (1/5)

The cloud services market grew 25% to rake in nearly $150 billion in annual revenue, according to newly released data from Synergy Research Group. The analyst firm released a market landscape growth report on Tuesday that tracked cloud growth from fourth-quarter 2015 to third-quarter 2016, culminating in $148 billion by September 2016."

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