Tech & Marketing News from IDG

January 9, 2017

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Network World (1/9)

In the space of a decade, Apple’s iPhone has gone from being a consumer craze to the single product that some say most affects the design and operation of enterprise IT, turning a controlled, top-down environment into something far more open.

Bloomberg (1/8)

Waymo Chief Executive Officer John Krafcik shared the data during a speech on Sunday at the North American International Auto Show in Detroit. California requires companies with permits to test autonomous vehicles to disclose the metric. The figure is one measure of the effectiveness of the nascent technology in the real world.”


Network World (1/6)

Synergy tracked enterprise infrastructure spending across seven categories for the 12 months leading up to the end of Q3 2016: Data center servers; switches & routers; network security; voice systems, WLAN; UC Apps and telepresence.

MediaPost (1/6)

This marks the first acquisition for the new IAB Tech Lab Tool Repository, which will host tech tools that benefit the industry. The Mobile Verification Open-Source SDK was introduced late last year. It allows app publishers to measure their mobile inventory without integrating multiple SDKs from various partners.

MediaPost (1/6)

Instead of allowing its media clients to analyze TCR data online as of January 1, it will provide off-line reports. Nielsen will look to have online TCR data available later this month. The request for the delay came from the TV networks, says Nielsen.

Computerworld (1/6)

In 2016, in contrast, the incentive was only 1.79 times base salary, according to documents Apple filed with the SEC on Friday. Luckily for Cook, that $1 million pay rise at the start of the year also receives the multiplier: Without that, he would have made less than $5 million in total.





Digiday (1/9)

The title and the job vary somewhat depending on the publisher, but the ultimate remit is one and the same: assimilate endless reams of data from multiple digital sources, then be able to distill where and how tweaks can be made to the open-market programmatic trading processes all in a way that can then be packaged up and made into a commercial offering.

Digiday (1/9)

The best advertising provides a service. Imagine reading an article about the best places to travel in 2017 and, lo, a hotel app on the page allows you to book a room on the spot. Ever on the lookout for new revenue streams, publishers are increasingly letting servicey apps put buttons on relevant editorial.



Digiday (1/9)

Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality.

Adweek (1/7)

Bosworth, a close advisor to CEO Mark Zuckerberg, believes Facebook should help people directly order food, buy tickets to events, find out what to do on a Saturday night and shop until their heart's content straight from the app. Some of this has already begun, as Facebook integrates chatbots that help people order things through third-party partners.

CIO (1/6)

AT&T and Universal Pictures currently spend 30 percent of their marketing budgets on digital media, according to Fiona Carter, chief brand officer of AT&T, and Josh Goldstine, president of worldwide marketing at Universal Pictures.

Adweek (1/6)

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check out the eight data points that grabbed our attention.




InfoWorld (1/6)

According to an analysis from Synergy Research Group, while many individual categories for enterprise IT infrastructure saw growth, a few key segments plunged heavily to bring overall spending down by 1 percent.

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