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title: Tech & Marketing News from IDG (July 6)
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 Snapchat now supports web links, adds backdrops; China’s Alibaba debuts low-cost voice assistant speaker to rival Amazon’s

| View in Browser July 6, 2017 Delivering the latest tech and marketing news stories straight to your inbox.   Top Stories Snapchat Now Supports Web Links, Adds Backdrops MediaPost (7/5) “To stay one step ahead of the game, the company recently unveiled an opt-in Snap Map feature. Users can track their friends’ whereabouts in real-time. With this tool, smartphone users can now virtually scan their physical surroundings and see where friends are posting snaps and stories.”   China’s Alibaba Debuts Low-Cost Voice Assistant Speaker to Rival Amazon’s VentureBeat (7/5) “China’s Alibaba Group Holding Ltd launched on Wednesday a cut-price voice assistant speaker, similar to Amazon.com Inc’s 'Echo', its first foray into artificially intelligent home devices. The Tmall Genie is currently programmed to use Mandarin as its language and will only be available in China.”   DeepMind Goes to Alberta For First International Lab Bloomberg (7/5) “DeepMind, the London-based artificial intelligence company, is hiring three prominent computer scientists from the University of Alberta in Edmonton, Canada, to establish its first research facility outside the U.K. DeepMind is owned by Alphabet Inc., the parent company of Google.” 'NotPetya' Hackers Demand $256,000 In Bitcoin To Cure Ransomware Victims Forbes (7/5) “Hackers responsible for the massive ransomware outbreak that crippled Ukraine last week and infected some of the world's biggest industrial companies, from Maersk to Merck, are posting messages demanding more Bitcoin to unlock victims' files.”   Promoted Content   Success Story: Delivering High Returns with Content Marketing IDG “A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.”   Industry Perspectives   Accenture is Touting an AI-Driven Programmatic Video Ad Digiday (7/5) "The software uses machine learning to learn from and simulate human vision. In this way, it can run simulated eye-tracking to create attention heat maps for any video automatically, then decide what the viewer is paying attention to and place a product in the corresponding area in real time.” Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting MediaPost (7/5) “In what would be one of the largest data integration deals in history, Verizon Communications says it wants to license customer facts and figures from rivals such as AT&T, T-Mobile, Sprint, Vodafone and Telefonica to use for ad targeting.”   CIO Quick Takes: How IT Leaders Employ Agile and DevOps for Strategic Advantage CIO (7/5) “Agile and DevOps are disciplines that can undergird this sort of strategic environment in an IT department. They represent the rapidity and quality control that IT leaders and customers demand. In this edition of our ongoing Quick Takes series, IT leaders from the CIO Executive Council describe how they have employed agile and DevOps for strategic advantage.”   Fox Completes Its First Upfront Under New Ad Sales Chief With 6% to 8% CPM Increases Adweek (7/5) “This was the third upfront in which Fox Networks Group sold inventory across its entire portfolio. Fox’s prime-time lineup and its cable networks each recorded CPM increases of 6 percent to 8 percent. Fox’s upfront gains are the latest indication that the upfront market was stronger than anticipated.”   Who Cares About Smart City Security? CSO (7/5) “People and organizations now demand constant connectivity with machine learning to make sense of the volumes of data providing better overall business value, effective customer service and perfected lifestyle outcomes.  Even global cities are vying to be the top 'smart city' in Europe or in the U.S. or in the entire world.”   Research Insights   Spending on IT Infrastructure Supporting Public Cloud Services Will Be Fastest Growing Among IT Deployment Segments in 2017 IDC (7/5) “Worldwide spending on traditional, non-cloud, IT infrastructure will decline 4.6% in 2017 accounting for 58.7% of the overall end-user spending on IT infrastructure products across the three segments, down from 62.6% in 2016.” Like Tech & Marketing News from IDG? Connect with Us   FoundryCo, Inc. \| 501 2nd Street \|  \| San Francisco, CA 94107 This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
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