Tech & Marketing News from IDG

May 1, 2017

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VentureBeat (5/1)

Last year, Twitter won the rights to stream Thursday night NFL games, and it also partnered with BuzzFeed for a U.S. presidential election livestream and nabbed some PGA golf coverage. More recently, it has signed video deals across sports, esports, and politics, and it’s also preparing to begin producing original content.


Bloomberg (5/1)

The company reported a 65 percent increase in sales in the first quarter on surging demand for flash memory, a more modern type of storage technology for phones and computers that came with the SanDisk deal.

The Drum (5/1)

“'One of the world’s largest companies has profited from hatred and has allowed itself to be a platform from which extremists have generated revenue,' said the report. The investigation highlighted instances of terror recruitment videos from jihadi and neo-Nazi groups which remained accessible online after MPs had complained about them.

VentureBeat (4/28)

In 2014, when Intel made a major investment in Cloudera, the latter was reported to boast a $4.1 billion valuation. Other investors include Greylock Partners and Accel Partners. The company’s stock price settled at $18.10 — up 1.7 percent from today’s $17.80 opening price — giving the company a $2.3 billion market cap.

MediaPost (4/28)

Magazine publishing giant Time Inc. published a statement ending speculation that it is on the block and may be sold soon. While acknowledging talks with a 'number of expressions of interest,' the statement said Time Inc. had not 'initiated the process' and that it will 'pursue' its own strategic plan.

Bloomberg (4/28)

Investors including California State Teachers’ Retirement System and Florida’s State Board of Administration rejected the proposal that gave Rometty a $32.7 million pay package, her biggest since taking over the company in 2012.





Adweek (5/1)

Survey participants wanted to 'laugh or learn' from brand videos, he added, and they like regular folks more than influencers or celebrities. As for what motivates them, it’s all about passion. 'People don’t want to be interrupted, they want to be empowered,' James DeJulio said of the findings in the Tongal Creator Trends Report 2017.



VentureBeat (4/29)

Last week at Facebook’s F8 conference, Mark Zuckerberg went all in on augmented reality (AR). Since then his announcement has been praised as a great thing for the AR developer world and panned as an attack on Snapchat. 

Marketing Land (4/28)

Most executives are responsible for a budget and, in turn, proving ROI on the expenditures they approve. To secure buy-in for your content marketing program expansion, you need to make it easy for them to see the return they’re getting.

Computerworld (4/28)

Google Cloud Platform is one of the fastest-growing lines of revenue across Alphabet, the parent company that includes Google and other businesses like self-driving car maker Waymo, company CFO Ruth Porat said on a conference call with analysts.




VentureBeat (4/30)

Recent history alone should be enough to prove that enterprise tech is a far more stable, profitable category than consumer tech. Take for instance the dozens of successful exits (either through acquisition or IPO) in the U.S. enterprise tech space in just 2016 and 2017. By contrast, the U.S. consumer tech space has seen only a handful of successful outcomes over the same time period.

CSO Online (4/28)

A survey sponsored by Check Point Software Technologies Ltd. found that 64 percent of respondents are doubtful that their organization can prevent a mobile cyberattack, leaving employees' personal information vulnerable to theft.

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