Tech & Marketing News from IDG

May 11, 2017

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Adweek (5/11)

Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during the fourth quarter of 2016 with $145.4 million of that coming from the U.S. Snap pulled in $404.5 million in total advertising revenue in 2016.

TechCrunch (5/11)

When AT&T announced its agreement to acquire Straight Path last month, it said the acquisition would help it create a 5G network capable of supporting 'businesses like virtual and augmented reality, telemedicine, autonomous cars, smart cities and more.' Now it appears Verizon may be getting that advantage instead.


Bloomberg (5/10)

Son, who became one of the world’s wealthiest men by turning Tokyo-based SoftBank into a telecommunications and technology powerhouse, sees a merger with T-Mobile as critical to creating a more robust competitor in a U.S. wireless business led by Verizon Communications Inc. and AT&T Inc.

Network World (5/10)

Pulse IoT Center is designed to help enterprises deploy, manage, and secure an entire IoT infrastructure, including applications. It will combine VMware AirWatch for device management and vRealize Operations for infrastructure monitoring and troubleshooting.

VentureBeat (5/10)

Microsoft also launched its Cortana Skills Kit in public preview, and early partners launched roughly 25 Cortana skills like WebMD and Expedia. New additions were also made today to the Microsoft Bot Framework, a publishing system that can convert bots to Cortana skills.





Forbes (5/11)

While Web Strategies reported that in 2016 the five digital channels that saw large gains were email marketing, social media, online display advertising, mobile marketing and search, you’re likely wondering what this year will bring.



The Drum (5/11)

In a world full of clickbait news headlines, the temptation to follow along and write what readers may be into is strong. But as other traditional media companies have pointed out, merely following the crowd is not good branding.

Bloomberg (5/11)

Apple is in a very different position from when Cook made his tabletop comment at an investor conference seven years ago. Now, with most developed-world consumers already using smartphones, and Apple’s annual revenue exceeding $200 billion, growth is harder to achieve.

Digiday (5/10)

The ongoing trend of brands taking more control over programmatic has driven the demand for such educational programs. Marketers don’t have enough ad tech expertise to train people themselves, so they are turning to tech vendors to fill the void with programmatic training.

CIO (5/10)

It wasn't so long ago that artificial intelligence research was solely the domain of university research labs, but tech companies have stormed into the space in the last couple of years and sent technical hurdles tumbling.





The Drum (5/10)

To estimate how much money advertisers spend on influencer marketing on Instagram, a recent infographic tracked the number of sponsored Instagram posts over a year. Lack of transparency and reported metrics with regards to advertiser spend means that there’s no official tally on the size of the Instagram influencer market, which is fragmented and does not always serve the holistic needs of brand marketers.

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