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October 10, 2017

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The Largest Cybersecurity Company Introduces The Cyber Defense Platform
Forbes (10/9)
“'Since joining Symantec four years ago, CIO Shiela Jordan has leveraged her experience to develop a playbook of sorts for the team at Symantec to integrate each of the major companies it has acquired. She also has developed the company's CustomerONE program, highlighting her team's use of the company's products.
 

Forrester Research Discloses Limited Website Data Breach
eWeek (10/9)
According to Forrester Research's preliminary investigation, attackers were able to gain access to forrester.com content that was intended to be limited exclusively to clients. 'We recognize that hackers will attack attractive targets — in this case, our research IP,' George F. Colony, chairman and chief executive officer of Forrester, stated.
 

Waymo Launches U.S. Ad Campaign to Promote Self-Driving Cars
VentureBeat (10/9)
The company said on Monday that it was teaming up with Mothers Against Drunk Driving, the National Safety Council, and the Federation for Blind Children in a campaign called 'Let’s Talk Self-Driving.'
 

Musk's Successful SpaceX Iridium Launch Brings It Closer to 2017 Target
Bloomberg (10/9)
Elon Musk’s Space Exploration Technologies Corp. successfully launched its 14th Falcon 9 rocket of the year, bringing the company a step closer to the 20 to 24 total missions it’s targeted for 2017.
 

Industry Perspectives
 
National (U.S.) Cybersecurity Awareness Month
5 Worst Cybersecurity Habits with Catastrophic Consequences

CSO (10/9)
Plugging into the corporate network only increases the cyber risk and exposes a user to more perpetrators. Users should take security seriously and learn something about it. If not, then they're neglecting their cyber safety and they'll pay for it."
 

Now’s the Time to Do Deep Learning in the Cloud
InfoWorld (10/10)
So, what’s the difference between machine learning and deep learning? Simply put, machine learning typically deals with tactical applications of AI, such as making instant predictions. Deep learning provides a foundation for the understanding of massive amounts of patterns or data.
 

As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation
Adweek (10/9)
According to Google and Bing, one in four searches is conducted by talking, not typing, a figure comScore predicts will reach 50 percent by 2020. That same year Echo alone will account for $7 billion in voice transactions—or vcommerce—per investment firm Mizuho Bank.


The Truth is Most Marketers Are OK with the Duopoly
Digiday (10/10)
Despite loud calls to the contrary, many marketers would rather not pay for a safety layer or spend more for inventory of better quality. Instead, they have tried to strong-arm the online giants into giving them 100 percent viewable, fraud-free and effective digital advertising as the standard.
 

The Startup Connecting Social Media Influencers with Brands
Forbes (10/9)
In a landscape that commoditizes mere product differentiation, brands are being encouraged to leverage targeted communities to more effectively market their offering. This represents the demand. Conversely, on platforms such as Instagram, Twitter and Facebook, users are establishing large audiences of engaged by posting authentic content.

 

ROI-Based Planning: The Antidote To Zero-Based Budgeting
AdExhanger (10/9)
Zero-based budgeting is a technique in which budgets are built from $0 rather than from a previous year’s budget. If cost-cutting is the objective, it might be a good approach. However, cutting costs isn’t the primary driver for marketers – or at least it shouldn’t be.
 

8 New Digital Marketing Stats That Grabbed Our Attention Last Week
Adweek (10/9)
With the ANA’s Masters of Marketing Annual Conference and Advertising Week behind us, it’s been a busy few weeks for digital marketers. Here’s eight data points that you may have missed last week to bring you up to speed.

 
Research Insights
 
Mobile Is Driving Digital Ad Spending in Hong Kong and Taiwan, eMarketer Estimates
eMarketer (10/10)
Digital ad expenditures will be pushed along by strong spending on mobile devices, which have become a prominent method for residents of Hong Kong to get online. We estimate that mobile’s share of digital ad outlays will rise dramatically over the next few years, growing from 49.2% in 2017 to 80.2% by 2021.



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