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October 12, 2017

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Top Stories
 
Amazon, Google, Apple Lead In Loyalty
MediaPost (10/12)
Over the past few years it has been more difficult for non-digital or non-social networking brands to build the kind of engagement that resonates with consumers emotions and builds loyalty, said Robert Passikoff, Brand Keys founder and president. Traditional brands must work harder to create the emotional connections necessary to foster loyalty, he says.


BlackBerry Settles Lawsuits with Budget Android Phone Maker BLU After Reaching Patent Licensing Deal
VentureBeat (10/12)
With the Avaya case still winding its way through the courts after a bankruptcy protection shield was lifted back in April, BlackBerry has been pressing ahead with action against BLU, and the case has now reached its conclusion.

 

SoftBank Was Behind Four of the Five Biggest Venture Capital Deals Last Quarter
Recode (10/11)
SoftBank, both with other investors and with its $100 billion Vision Fund, invested $6.2 billion last quarter in Grab, WeWork, Flipkart and Roivant. The Japanese investment firm has been raising the stakes in Silicon Valley with its enormous infusions of cash.


Time Inc Cuts Circulation, Frequency of Magazines
MediaPost (10/11)
Time Inc. confirmed to Publishers Daily it will cut the circulation of Time and People en Español, as well as reduce the frequency of the latter, Sports Illustrated, Fortune, Money and Entertainment WeeklyTime magazine will cut its circulation by one-third, from 3 million to 2 million per issue. Its frequency will stay the same at 44 issues per year."

 

Publicis Creates a New Data Division Called Spine, and Shifts DigitasLBi to Its Media Hub
Adweek (10/11)
According to the release, Spine will feature new assets including PeopleCloud, a cloud-based platform that will identify sources of client growth at an individual level, and a centralized data and analytics team made up of 3,500 engineers, analysts and strategists.
 

Industry Perspectives
 
Audience-Based Planning is the Next Battleground for Media Agencies
Digiday (10/12)
Audience-based planning essentially assembles different data sets like brands’ first-party data; device IDs; data from Amazon, Google or Facebook; and agencies’ purchased data sources to build a consumer identity graph, and then matches it with publishers’ inventory, without disclosing personally identifiable information, according to media agency executives.


With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa
AdExchanger (10/11)
Media companies will be particularly hard-hit because of their reliance on data. At this stage, publishers around the world should be sitting up in their seats. There’s no greater challenge to a publisher’s relationship with its readers than the 'right to be forgotten,' as the EU’s GDPR legislation fiercely protects.

 

The New CMO Role in Digital Commerce
Marketing Land (10/11)
CMOs and marketing leaders still must have the tremendously important skills to tell rich stories that speak to consumers. But if they are tasked with overseeing digital commerce at some level, the missing pieces are technological and data expertise, along with the business acumen typically associated with a general manager.
 

How AI Can Stop Tomorrow's Malware Threats Today
CSO (10/11)
One of the lesser-known facts of malware is that it’s usually derived from existing code and tweaked a little to evade most signature-based AV solutions. More importantly, AI-based systems can safeguard businesses from future threats by running an almost infinite number of simulations on known malware.
 

Why It Pays to Skip the Form (and Embrace Chat)
Marketing Land (10/11)
For most brands, requesting prospects to opt in before they receive anything is commonplace, but for no fault of their own. However, just because you’re suddenly sending your content to a much larger contact list doesn’t mean you’re getting the right message in front of the right person — or even at the right time.

 
Research Insights
 
The Trials of Collecting Location Data
eMarketer (10/12)
A recent study from location intelligence platform Carto and Hanover Research, which defines location intelligence as turning location data into business outcomes, found that nearly half (47%) of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.



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