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October 13, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
In A Surprise Move, Samsung's CEO is Stepping Down
AdAge (10/13)
Kwon Oh-hyun, who also serves as co-vice chairman, announced his retirement on Friday as the Suwon-based company reported record operating income of $12.8 billion on booming demand for displays and memory chips. He said the company faces an 'unprecedented crisis' despite the financial success.
 

ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
MadiaPost (10/12)
In the letter addressed to the CBA, which more than a dozen ad trade groups and others formed in September 2016 to develop global standards for online advertising, the CEOs of the ANA, 4As and IAB asks the industry to adopt a framework called 'The Better Ads Experience Program.'
 

Waymo Releases Its First Self-Driving ‘Safety Report’
TechCrunch (10/13)
The 42-page document includes a summary overview of how Waymo’s cars function at a basic level, including under what conditions they work (and are designed to work exclusively) and how they 'fail' back to a safe stop as a final fallback.
 

Google Releases Latest AdWords Interface To All
MediaPost (10/12)
The new AdWords interface gave the retailer the data to 'effectively change the business' and target a specific type of women, said Andrew Johnson, paid search manager at Simply Be, in a video posted to YouTube.
 

Industry Perspectives
 
Why The New York Times and Other Publishers Are Adding Experiential Marketing Services
Digiday (10/13)
The Times and Condé Nast recently bought their way into that business by acquiring existing agencies. Other publishers are hiring their own people. Meredith, for example, hired experiential marketer Chrissann Gasparro away from the Omnicom-owned agency Serino Coyne to build an experiential marketing services arm inside its branded-content studio, Studio M, in July.


How to Survive the Worsening Cyber Threat Landscape
CSO (10/13)
“'People don’t realize where value lies in their companies,' said Jeffrey Tricoli, section chief, Cyber Division, Federal Bureau of Investigation (FBI), at the InfoSecurity North America event. 'Hackers’ valuations [of your assets] are better.'


5 Ways to Develop Content with Long-Term Value
Business 2 Community (10/12)
A blog post detailing your brand new product has an inherently short-lived relevance, because of course, that product won’t be brand new forever! Such content is necessary, but you should counterbalance it with evergreen content—Web pages written on timeless topics with enduring relevance.

 

The Latest Social Media Craze for Marketers: Going Offline
Marketing Land (10/12)
Your social content isn’t only competing with family photos, memes, news updates and every other brand — it’s competing with algorithms that are coded and maintained in a black box. That’s why many marketers struggle to measure social media ROI.
 

Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks
AdExchanger (10/12)
“'As a COO, a lot of it is about how we are structured. Do we have the right people in the right places for the right accounts? And how are we adapting our processes to a company that continues to grow rapidly in terms of size and geographic scale?'

 
Research Insights
 
Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB
MediaPost (10/12)
A study by ClickZ Intelligence, produced with GroupM search shop Catalyst, has found that 63% of companies advertising on Amazon are planning to increase their Amazon budgets over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. 


Study: Use of IoT in Corporate Networks is Soaring
Network World (10/11)
Big adoption numbers underline that companies are seeing tangible upsides from their IoT deployments. The survey found that virtually all – 95% of respondents said they had realized measurable advantages from their implementation of the technology. 



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