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Top Stories IBM Launches Cross-Border Blockchain Payments to Grease International Commerce VentureBeat (10/16) “IBM Blockchain enables direct payments between two parties in any currency participating on the network while maintaining security. It’s another step forward for blockchain technology, and IBM said that global banking leaders and financial institutions are also participating, with the intent to help expand its use.”
The Government's Report on AI Doesn't Recommend Regulating It Wired UK (10/14) “Nine months after the U.K. government commissioned an independent review into artificial intelligence, the authors have revealed their fundings. The major recommendations? AI and its applications shouldn't be subject to direct regulation, but an AI council should oversee the industry.”
Qualcomm Files Lawsuits in China to Ban iPhones VentureBeat (10/13) “Qualcomm filed the suits in a Beijing intellectual property court, claiming patent infringement and is seeking injunctive relief. Apple is waging a global legal battle on Qualcomm’s long-held practice of charging a percentage of the total price of iPhones and other Apple devices as a licensing fee for its patents.”
National (U.S.) Cybersecurity Awareness Month CSO50 2018 Winners Demonstrate World-Class Security Strategies CSO (10/13) “To scale these security strategies throughout the security community, honorees will share case studies of their winning projects at the CSO50 Conference + Awards, being held February 26-28, 2018, at The Scottsdale Resort at McCormick Ranch in Scottsdale, Arizona.”
Industry Perspectives 6 Hard Truths IT Must Learn to Accept CIO (10/16) “The IT manager's job has shifted from controlling what technology employees use to offering guidance on the services they should procure, says Steven A. Lowe, principal consultant for ThoughtWorks. 'The issue isn't control,' he argues. 'IT lost control years ago and cannot get it back.'”
Inside The Washington Post’s International Expansion Digiday (10/16) “Under Amazon founder Jeff Bezos’ ownership, the publisher has created an engineering army and its own technology infrastructure called Arc. That’s given the Post more control over load speeds and better visibility into its users, what stories they read and their preferences for video or photo-led content.”
Why Different Video Ad Channels Require Different Success Metrics eMarketer (10/16) “Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness. Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke about why the best metric for measuring success depends on the channel.”
As The Duopoly Reigns, Others Can Still Take Market Share In 3 Key Areas AdExchanger (10/16) “While there are other tech giants in the ring—Amazon, Apple and Microsoft, to name a few—one significant factor distinguishes Google and Facebook from the rest of the pack: They own the lion’s share of total online and mobile advertising dollars.”
Free, Paid or Gated Content: Which Option is Right for You? Marketing Land (10/13) “When you create each new piece of content, start with the end in mind. You should work your way backwards. What is the end goal for this piece of content? Do you want it to drive leads, attract links or generate revenue?”
Research Insights Mobile Dominates Internet Ad Spend MediaPost (10/15) “Two-thirds of individuals in the 52 countries examined by Zenith (66%) will own a smartphone in 2018, up from 58% in 2016. This spread increases the number of contacts between brands and consumers, giving consumers new opportunities to connect to media content wherever they are, at any time in the day.”
Western European IT Spending Highlights Interest in Next-Generation Technologies Across Vertical Markets IDC (10/13) “Investments in 3rd Platform solutions and Innovation Accelerator technologies—such as augmented reality/virtual reality (AR/VR), artificial intelligence (AI) and cognitive, robotics, 3D printing, and Internet of Things (IoT)—will drive demand as companies strive to innovate, increase customer experience, and streamline business processes.”
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