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Top Stories IDG Names Kumaran Ramanathan President of IDG Communications Marketwired (10/18) “International Data Group, Inc. (IDG) announced that based on Michael Friedenberg's decision to step down from his role as CEO of IDG Communications, it has appointed Kumaran Ramanathan (Ram) as President of IDG Communications, Inc. effective October 18, 2017. Ram will oversee IDG's media, data and marketing services operations in 147 countries."
Hearst Purchases Rodale Inc.’s Global Magazine and Book Businesses Adweek (10/18) “Upon completion of the acquisition, which will need government approval, Hearst Magazines will operate Rodale’s multi-platform content business. Hearst Magazines already owns and manages more than 300 editions and websites around the world, including 20 titles in the U.S.”
Marketo Launches Updated Suite Of Analytic Tools MediaPost (10/18) “Marketo Inc. has introduced a suite of new or updated products that it says can help marketers with email analytics, cross-channel personalization and account-based insights. These products are designed to help brands beat their 'number one challenge:' finding the best tools, states Manoj Goyal, chief product officer, Marketo.”
Google’s DeepMind Unveils AlphaGo AI That Learns from Itself and Beat Its Predecessors VentureBeat (10/18) “The results show that there’s still plenty more to be learned in the field of artificial intelligence when it comes to the effectiveness of different techniques. AlphaGo Master was built using many of the similar approaches that AlphaGo Zero was, but it began training on human data first before moving on to self-play games.”
Industry Perspectives Amazon’s HQ2 Deadline: Now the Real Competition Begins Bloomberg (10/19) “The deadline to submit proposals for Amazon.com Inc.’s second headquarters, dubbed HQ2, has arrived. The company has said it won’t make a decision until next year, but speculation is sure to reach new heights now that the bids are in. Here are 10 cities that may have the best shot at the prize.”
Advertisers Start Placing Paid Media Behind Influencer Content for Lower CPMs Digiday (10/19) “The definition of 'influencers' is subjective, as it depends more on how an agency executive evaluates a social user’s content than on the size of the person’s following. But the thinking is working directly with publishers on content creation and content distribution usually costs brands a fortune.”
AI and Machine Learning Are Forcing CIOs to Rethink IT Strategies CIO (10/18) “Machine learning and AI do not take jobs away; they augment the skills of IT professionals. The fact is that today’s environment is far more complicated than ever before, and it’s impossible for IT operations to manage the all of the different moving parts.”
Information Security, 2018: What We Have Here is a Failure to Plan CSO (10/18) “Information security increasingly has a place in corporate leadership, but plenty of companies are still failing to make the plans they need to keep up. It's so omnipresent that it can be difficult to really get a sense of where the industry stands or where it's going.”
Will Amazon Buy A Consultancy Or Will Consultancies Learn From Amazon? AdExchanger (10/18) “Owing to its model, Amazon has access to the intent and metadata needed to build an identity graph that spans devices and environments and optimizes to performance. That metadata makes the difference between being another provider of people-based marketing and being the leader.”
Research Insights Study Shows: GDPR Is Driving Cyber Risk Planning MediaPost (10/18) “The study also shows a strong correlation between GDPR compliance and levels of cyber risk management. For instance, 69% of the fully compliant firms have or plan to deploy encrypted computers, versus only 38% of the non-compliant.”
New Technologies Will Drive ICT Spending Back to Double the Rate of GDP Growth IDC (10/18) “Traditional ICT spending (IT and telecom) is now a mature sector of the economy, as many technology markets continue to saturate and commoditize. The growth of cloud will also cannibalize from traditional ICT revenues, concentrating more IT capital spending into the hands of large cloud service providers.”
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