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October 20, 2017

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Top Stories
 
Samsung to Open Giant London Showroom to Rival Apple
Bloomberg (10/20)
The space, under the kissing curved roof of the former Victorian coal store, will be similar to Samsung’s 837 site in New York’s Meatpacking district, which the company describes as 'not a store, but a new kind of place filled with ideas, experiences and Samsung’s cutting edge devices.'


Commvault Says Game On with New Hyperscale Appliance
Forbes (10/19)
“'Scale-up architectures are outdated,' said Commvault's Senior Director of Worldwide Solutions, Don Foster. 'Customers need something that can handle the size and scale of secondary data in the modern enterprise, with all the data services Commvault can provide.'

 

Adobe Unveils Actionable AI Insights For Adobe Target
MediaPost (10/19)
Adobe will be offering three new tabular reports within Adobe Target: Audience Insights, Offers Insights, and Influencer Insights. The reports will become available after the algorithm finishes computing, and illustrate how Sensei is personalizing content in real-time.
 

Sprint, T-Mobile Deal Announcement Is Likely to Be Delayed
Bloomberg (10/19)
The companies have been trying to complete a deal in time for their earnings announcement, said the people. It now appears unlikely they’ll be able to finalize details by the end of October, when the wireless carriers typically announce earnings.
 

Industry Perspectives
 
IBM’s Agency Pitch Goes Straight To The C-Suite
AdExchanger (10/20)
I think the best marketers in the world are starting to realize that advertising has to be participatory. Candidly, it’s a huge advantage for us versus some of the other holding company agencies in that it makes the deployment of creativity a much more horizontal practice.


AI Can't Devise Your Creative, but It Can Do the What, Where and When
eMarketer (10/20)
“'Every CMO I speak with knows that human-driven personalization doesn’t scale. The human brain can no longer siphon through all the data and execute campaigns in real time to drive personalization at scale. We’ve simply moved beyond the human capacity.'

 

5 Pitfalls of Self-Service BI
CIO (10/20)
Dave Mariani, founder and CEO of startup AtScale, provider of a universal semantic platform for BI on big data, believes self-service BI offers many advantages, but he also sees several unintended consequences that organizations adopting the self-service model need to address.


Microsoft’s Mixed-Reality Tech is Finally Gaining Traction with Brands
Digiday (10/20)
Car brands like Volkswagen, Volvo, Renault and Audi have experimented with HoloLens, but Ford is the first to make a global push, announcing at the end of September that it would roll out a new global test with the technology after piloting it for the past year.

 

Better Insights Provide Real Inroads for Breakthrough ROI
MarTech Today (10/19)
Cheap tools have made 'spray and pray' all too easy in the B2B marketing world. On the receiving end, we’ve all come up with our own ways of ignoring the deluge. With everyone focused on volume, all those dials are not creating nearly enough smiles on either end of the phone."

 
Research Insights
 
National (U.S.) Cybersecurity Awareness Month

Top 5 Cybersecurity Facts, Figures and Statistics for 2017
CSO (10/19)
The rising tide of cyber crime has pushed information security (a subset of cybersecurity) spending to more than $86.4 billion in 2017, according to Gartner. That doesn't include an accounting of Internet of Things (IoT), Industrial IoT, and Industrial Control Systems (ICS) security, automotive security, and other cybersecurity categories.


New IDC Spending Guide Forecasts Nearly $120 Billion in Worldwide Spending on Security Products and Services in 2021
IDC (10/19)
With nearly every industry investing in security solutions to meet a wide range of threats and requirements, spending is expected to achieve a compound annual growth rate (CAGR) of 9.6% over the 2016-2021 forecast period. Worldwide spending on security products and services will total $83.5 billion in 2017, an increase of 10.3% over 2016.



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