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October 23, 2017

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Top Stories
 
Apple’s Epic Patent Case Victory Against Samsung Ordered to Retrial By Judge
VentureBeat (10/23)
The ruling is the latest blow to Apple in a case that threatens to erase the last bits of what was a decisive legal and public relations triumph back in 2012. Though it seems like another era now, Apple had launched the litigation claiming that Samsung — in its use of features in Android and the hardware of its phones — had blatantly ripped off the iPhone."
 

Toshiba Sees 110 Billion Yen Loss on Tax Impact of Chip Sale
Bloomberg (10/23)
The Japanese company is clawing its way back after an accounting scandal in 2015 that was followed by a multibillion-dollar loss in its nuclear operations in the U.S. The Tokyo Stock Exchange earlier this month removed Toshiba from its watchlist for delisting citing better internal controls and efforts to improve corporate governance.


Cisco Near Deal for Software Maker BroadSoft
Bloomberg (10/22)
BroadSoft, which has a market value of about $1.7 billion, has been working with Jefferies Group to seek suitors. It earlier attracted interest from buyout firms Searchlight Capital Partners and Siris Capital Group, people familiar with the matter said Oct. 4.

 

Google Attribution Rolls Out To Thousands Of Marketers
MediaPost (10/23)
Google Attribution becomes available to hundreds of advertisers this week to help marketers follow the customer's journey from awareness to purchase and beyond. The changes aim to help marketers analyze how higher and mid-funnel clicks and interactions impact conversions, as campaigns add television, social, search and other media into the mix.
 

Industry Perspectives
 
3 Hurdles Loom Before Advertisers Will Adopt Blockchain
AdExchanger (10/23)
Though a handful of startups and some larger companies are at work building the first advertising applications of blockchain, it’s going to take a collective effort on the part of all players in advertising to make this technology work in the real world.
 

7 Hot IT Career Trends — and 7 Going Cold
CIO (10/23)
There’s a major IT skills gap in the country and it’s only expected to widen, and while this poses a problem for organizations without a plan to address it (two-thirds don’t, according to a recent CompTIA report), the skills gap can also be viewed as an opportunity. For IT pros and for businesses, there’s a chance to get ahead of your competition by matching supply and demand.
 

Snap is Turning to Programmatic Ads for Snapchat Shows
Digiday (10/23)
Currently, advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Advertisers can make make these buys through Snap’s ads application programming interface partners such as 4C, Kenshoo and Videology.
 

Top Security Tools, 2017: How Cutting-Edge Products Fare Against the Latest Threats
CSO (10/20)
The best defenses need to mirror those trends so users get the most robust protection against the newest wave of threats. Along those lines, Gartner has identified the most important categories in cybersecurity technology for the immediate future.

 
Research Insights
 
Consumers Concerned About IoT Device Hacking
eMarketer (10/23)
A July survey from digital platform security firm Irdeto polled internet users in several countries—Brazil, China, Germany, India, the UK and the US—to gauge their feelings about IoT devices. It found that more than two-thirds of respondents (69%) were worried about their smart devices being susceptible to hacking.
 

We're Not Ready To Live In A Post-Email World Yet
MediaPost (10/23)
The SendGrid study suggests email isn’t going away anytime soon, because it’s a staple form of communication for younger generations. Email is an easy win for marketers, but it’s also a consistently easy win. In fact, consumers don’t expect to give up their email any time soon.


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