October 24, 2017

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Microsoft Drops Lawsuit After U.S. Government Revises Data Request Transparency Rules
VentureBeat (10/24)
The suit argued that the government’s actions were in violation of the Fourth Amendment, which establishes the right for people and businesses to know if the government searches or seizes their property, and the company’s First Amendment right to free speech.

Facebook Tests Removing Organic Page Posts from News Feed
Marketing Land (10/23)
In the test, Facebook will cordon off the traditional News Feed as the exclusive domain of posts from people’s friends and family members—i.e., non-Page accounts—and will limit Pages’ organic posts to the Explore Feed.

HPE Gives Up the Battle for Tier 1 Data Center Customers
Network World (10/23)
The move also reflects HPE’s continued efforts to pare down its business and focus on the more profitable lines. It sold off its software business to U.K. software giant Micro Focus and sold off its services division to independent services giant CSC.


Amazon Receives 238 Proposals for HQ2 Across North America
Bloomberg (10/23) Inc.’s second headquarters, dubbed HQ2, has lured 238 proposals extending across 54 states, provinces, districts and territories in North America, the company said Monday. Only seven U.S. states refrained from bidding: Arkansas, Hawaii, Wyoming, North Dakota, South Dakota, Montana and Vermont, according to a map Amazon published on its website.

Neustar, J.D. Power Partner For Data Tracking
MediaPost (10/23)
Through the partnership advertisers will have access to unique automotive segments including incentive buyers—who bought a car based on a rebate or incentive from a car dealership; lease owners—who signed a lease and when is the lease expiration; finance method—cash payment, down payment, credit and decision makers, who buy the car on behalf of another person.

This Software Can Predict How Long You'll Spend Using an App
Bloomberg (10/23)
“'Game data is perfect for studying human behavior,' said Africa Perianez, chief data scientist at Silicon Studio and a former nuclear physicist at the European nuclear research organization CERN. 'It’s going to change the industry, change the direction of personalized games.'

Industry Perspectives
3 Emerging Cloud Technologies for Enterprise
Infoworld (10/24)
Enterprises are paying a lot more attention to the cloud these days—particularly to Amazon Web Services, which still leads the thinking in the public cloud. AWS’s Re:Invent conference is next month, and I expect to see three new types of cloud offerings emerge that will be of strong interest to enterprise.

The Secrets of Highly Successful Data Analytics Teams
CIO (10/24)
To get the most out of their information resources, enterprises need to have a strong analytics team in place. What does it take to assemble and maintain a top-notch team, and what should these teams be doing to make themselves successful?

How IDG Uses Data to Understand Audience Needs, Enable Growth, and Bring in Revenue
FIPP (10/23)
“'We invested in data discovery and analytics platforms and introduced roles such as Audience Engagement Director to analyse data, and set content strategies,' said editorial director Matt Egan. 'We invested in constant training in SEO and social media optimisation, rationalised our taxonomies, built up video skills, and invested in our UX and visual arts teams.'


Marketing Language: The Emotions and Symbols That Work Best
VentureBeat (10/23)
One of our major findings has been the contribution of emotions to message engagement. The role emotions can play, even in something as seemingly benign as an SMS text, should never be underestimated. The numbers bear this theory out: on average, emotional language is far more effective than any other language element in driving a response.

Location Data Beyond the Marketing Department: A Look at 3 Use Cases
MarTech Advisor (10/20)
In the next few years, mobile location data will continue to expand its reach throughout the rest of the enterprise. It will play a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines. Here are a few near-term use cases where we are already seeing signs of adoption.

Research Insights

Mobile Has Largely Displaced Other Channels for Email
eMarketer (10/24)
Email’s maturity as a marketing channel is reflected in its plateaued user rate in developed markets like the US. eMarketer estimates that there will be 248.2 million US email users this year, equating to a penetration rate of 76.0% among the overall population. Those figures are set for marginal increases to 266.3 million users and 79.0% penetration by 2021.

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