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October 25, 2017

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Top Stories
 
IDG Names John P. O'Malley Chief Operating Officer of IDG Communications
Marketwired (10/24)
In his role as COO, John adds responsibility for finance and operations to his current oversight of IDG Communications' engineering, demand generation and direct marketing functions. Mr. O'Malley heads the company's data business and global data protection regulation (GDPR) efforts, ensuring the quality and compliance of IDG Communications' exclusive first-party data in 147 countries.
 

Amazon Launches In-Home Delivery Service Called Amazon Key, Powered By a Camera and Smart Lock
VentureBeat (10/25)
The service actually works in conjunction with a new product from Amazon called Amazon Cloud Cam, which is basically a $120 home security camera. However, to enable full access to a home for third-parties, such as couriers, homeowners will have to purchase the full Amazon Key In-Home Kit for $250, which includes a smart lock from companies like Yale or Kwikset.
 

Apple Doubles Down on Wireless Charging with Its Latest Acquisition
TechCrunch (10/25)
Ten-year-old PowerbyProxi is a spinout of the University of Auckland and it is focused on developing wireless charging and power transfer products. That spans wireless control systems, wireless sensors and robotics, as well as areas more obviously suited to Apple such as wireless battery charging.


Microsoft Challenges Google with Launch of Managed Kubernetes Service
VentureBeat (10/24)
The new Azure Container Service (AKS) launched in beta today will allow companies to run a hosted version of Kubernetes — an open source orchestration system for containerized applications — in Microsoft’s cloud with automatic upgrades, simplified scaling, self-healing capabilities, and a hosted control plane.


iPhone X: Apple Will Have the iPhone X in Stores on November 3, But Advises Customers to 'Arrive Early'
Macworld (10/24)
It’s almost time to pre-order your iPhone X: Apple will begin taking orders at 12:01 a.m. Pacific on Friday, October 27. Because the iPhone X is rumored to be in limited supply, you’d better be ready to roll as soon as the pre-order period begins if you’re hoping to snag one.

 

IPG Reports Weak Organic Growth, Downgrades Outlook For The Year
MediaPost (10/24)
For the first nine months of the year, revenue was down 0.7% to $5.54 billion. Organic revenue was up 1.1%. Net income available to IPG common shareholders for the first nine months was down 10% to $262.4 million.
 

Industry Perspectives
 
CIOs Are Ready for the COO Chair
CIO (10/25)
AI, cloud computing, Internet of Things and big data all require a different way of operating. As IT merges with operations, more and more CIOs will become COOs. While traditional COOs have considerable skills, they are not change agents and they do not know how to leverage technology for operational improvements.
 

What to Do When Marketing Technology Can't Be the Top Priority
eMarketer (10/25)
To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. Read how to begin implementing ABM without technology and adopting new performance metrics.
 

4 Steps to Enhancing the Customer Experience with Social Media
Marketing Land (10/24)
While some less savvy companies might think of their social media accounts as a publisher of free ads, this is not the case, thanks to the ever-declining reach of organic social content. Besides, no one is delighted by an endless deluge of promotional materials, after which you might find people tuning you out, and probably, unfollowing you.
 

Legal Hack Back Lets You Go After Attackers in Your Network
CSO (10/25)
According to security startup Cymmetria, organizations and individuals can employ a number of attack tools to disrupt attacker operations, as long as the security teams stay within their own network. There is no need to go after attacker infrastructure on foreign servers when the attackers set shop right in the organization’s infrastructure.

 
Research Insights
 
Sales Teams Are Investing in a Mix of Analytics Tools
eMarketer (10/25)
According to a June 2017 survey of advertising and marketing executives in North America from GumGum, 52% of respondents used predictive analytics, thanks to the growth and maturation of artificial intelligence technology that powers predictive tools.
 

To Achieve Personalization, Marketers Need Resources
eMarketer (10/25)
“Nearly a quarter (23%) of US and UK marketers reported challenges around data, and another 14% mentioned technology challenges—either not having the right tech in place or the actual difficulty of using it. And the hurdles didn’t stop there.


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