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October 27, 2017

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Top Stories
 
Amazon Now Has A $1 Billion Ad Business
Digiday (10/26)
In its third-quarter earnings report, the e-commerce giant said it saw 'other' revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion.
 

Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying
AdExchanger (10/26)
The hope is to tap into premium display budgets, which Twitter isn’t accessing today, and to use programmatic to offload some of its unsold inventory. Down the line, Twitter could programmatically monetize its live video and syndicated inventory, although it would be premature to make any pronouncements.
 

Adobe Places Its U.S. Media Planning and Buying Business in Review
Adweek (10/26)
Adobe is no stranger to trends in the ad buying business. In 2015, the company released what it called 'the industry’s most advanced programmatic ad platform' as part of the Adobe Marketing Cloud product suite. Kantar Media’s latest numbers have Adobe spending about $55 million on measured media in 2016 and $27 million in the first half of this year.
 

iPhone X Pre-Order Livestream: Join Macworld in the Virtual Line
Macworld (10/26)
The thing is, it can be lonely waiting in a virtual line. That’s why the Macworld Staff will be streaming live. We’ll be broadcasting on Facebook and Twitter and we’ll wait in line with you as we count down to the pre-order opening, and then we’ll be placing our orders.
 

Google Partners with Poynter's Fact-Checking Network to Improve Accuracy In Search
MediaPost (10/26)
For Google, it's about building online trust. Thousands of fact-check articles appear in Google search results, on Google News, and across the web. But this new initiative aims to increase the number of verified fact checkers globally by holding workshops to offering coaching and stipends for new fact checking organizations.
 

Industry Perspectives
 
VaynerMedia Is Equipping Brands With Ad-Tech Software That Pulls Together Social Stats
Adweek (10/26)
Two years ago, VaynerMedia built a dashboard to track clients’ social spend and pull together campaign analytics. Since then, the shop’s media team has grown from nine to 200 people, and the tool has been used to measure $300 million in ad spending.
 

Blockchain Startup: 300,000 DDoS Attacks Will Cause $150B in Damages This Year
CSO (10/26)
DDoS attacks are expected to number in the hundreds of thousands this year and cost companies billions of dollars in damages. To help organizations understand and protect against such attacks, cybersecurity thought leader Joseph Steinberg shared five top DDoS trends in an exclusive for CSO readers.
 

After Virtualization and Cloud, What’s Left On Premises?
Network World (10/26)
“How much of an organization’s IT capabilities – including processors, storage and network – can be virtualized and moved into the cloud? So-called 'extreme virtualization' will enable continuous access to appropriate computing and information, even as requirements evolve over time.”
 

Let Customers Drive Email’s Cadence
Marketing Land (10/26)
Preference centers arm marketers with the information they need for a better understanding of what customers want from a given organization. A good preference center aims to empower readers with just enough relevant insight without overwhelming them with irrelevant promotions.
 

The 5 'Ss' Marketers Want From Vendors
MediaPost (10/26)
Over the last few months I’ve had the opportunity to speak with close to 50  marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions.

 
Research Insights
 
IDC Forecasts Worldwide Mobility Spending to Reach $1.72 Trillion in 2021
IDC (10/26)
Although annual growth is expected to slow over the 2016-2021 forecast period, IDC still expects spending on mobility-related hardware, software, and services to see a five-year compound annual growth rate (CAGR) of 2.7%. Worldwide mobility spending will total $1.58 trillion in 2017, an increase of 4.3% over 2016.
 

Event Marketers Use Email, But Lag In Data Gathering, Study Says
MediaPost (10/26)
Of 406 event professionals surveyed, 75% feel they are not up to speed on integrating a wide range of data to build attendee profiles. That said, 81% believe that it is important to integrate data from conference attendees’ physical and digital footprints. Yet only 20% feel their organizations are extremely or very good at this.


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