October 3, 2017

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IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
MediaPost (10/2)
Dennis Buchheim, senior vice president and general manager of the IAB Tech Lab, details in a post some short-term options to help buyers, publishers and platform companies better understand how to lessen the impact of Apple's Safari browser tracking changes.

Oracle Leverages AI to Push Enterprise Apps As Users Move to Cloud
CIO (10/2)
At its annual OpenWorld conference in San Francisco this week, Oracle is unveiling the extension of its Adaptive Intelligence Apps to its entire enterprise software suite, an 'autonomous' self-tuning database, and cloud services for chatbot, blockchain and AI technology.

Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom
Adweek (10/2)
Boxed, a 4-year-old digital wholesaler with a few million monthly customers, is introducing a real-time auction platform for its top-of-the-page, sponsored search results. The New York-based company has offered ads for a few years through its six-person sales team, but is now aiming to ramp up revenue from its ad inventory by pitting bidder versus bidder.”


Industry Perspectives
How Will Digital Transformation Change the Marketing Funnel
Forbes (10/3)
Technology has introduced new kinds of marketing tools that take the guesswork and grunt work out of marketing. Specifically, and thanks to data and analytics, marketers have a much more intimate picture of who their customers actually are.

What Is A Chief Digital Officer? A Digital Strategist and Evangelist in Chief
CIO (10/3)
The best chief digital officers are able to envision a company’s digital future and also bring other executives and users on board with that vision.'Evangelism comes more and more under the digital role,' says Justin Cerilli, who leads the financial services technology and data & analytics practices at consultancy Russell Reynolds Associates.


How the CMO Became A Politician
Digiday (10/3)
Cathy Butler, CEO at the Barbarian Group, agreed: The changing nature of marketing means 'navigating relationships across sales, franchisees, customer service, operations and technology, which requires a deft hand that is more like Washington politics than a board room,' she said.

Want Stronger Passwords? Understand These 4 Common Password Security Myths
CSO (10/3)
Email or social media, online banking or gaming, educational applications or online services—anything that keeps some kind of user data still depends on passwords to keep miscreants out. Attackers will continue merrily looting bank accounts and taking over online services if users don’t step up and use better passwords.

What Programmatic Advertising Must Do to Restore Trust With Brands
Adweek (10/2)
While some anticipate a move away from programmatic toward planned media buys as a result of those issues, others are convinced programmatic can move past its growing pains as media companies do more to educate and inform buyers over risks.


Gateway to Success: How to Prep Your Marketing Campaign Before the Holiday Season
Marketing Land (10/2)
October often marks the start of the holiday marketing season, with brands preparing, testing messaging and experimenting with new tactics. With much anticipation leading up to this year’s holiday season, now is the time to prepare and ensure everything is set to go by integrating these three strategies early on in your campaigns.

Research Insights
Email An Impediment In Workplace: Report
MediaPost (10/2)
“Among 2,000 workers surveyed in the U.S., 60% agreed that 'the time I have to spend dealing with email is time could be more productive.' The same percentage dislike following a conversation through lengthy email threads.

eMarketer Lowers Snapchat's Ad Revenue Forecast for 2017
eMarketer (10/2)
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016. However, eMarketer expects strong growth over the next two years, with US ad revenues topping $2 billion by 2019.

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