October 31, 2017

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Health Care Brands Seek a Marketing Prescription in an Amazon World
AdAge (10/31)
Health care was one territory still relatively untouched by the long arm of Jeff Bezos, until now. Following last week's reports that Amazon may be entering the pharmaceuticals business, with licenses in a dozen states, insurance and drug marketers are in preparation mode. 

China, Russia Put Millions in This Startup to Recognize Your Face
Bloomberg (10/31)
Megvii Inc., a Chinese developer of facial-recognition technology, has raised about $460 million from investors including billionaire Jack Ma’s Ant Financial and one of China’s largest state-backed venture funds, according to a person familiar with the matter.


How Microsoft Helped One of Its Biggest Video Game Rivals Do Something Great For Its Players
Business Insider (10/30)
Roblox, a massively popular online game, is giving its Microsoft Xbox One fans an early Halloween treat: Starting later this week, Roblox gamers on the Xbox One will be able to play with their friends on PCs and smartphones. 

Google To Use Location Data To Serve Local Search Results
MediaPost (10/30)
Localized search results now live in the phone. Google ditched top-level domain (TLD) names such as for England or for Nigeria as a trigger to serve local data in search results, and will now rely on location-based triggers from the mobile phone to serve up local search query results.

Industry Perspectives
A Marketer's Guide to GDPR
AdExchanger (10/31)
Marketers and publishers are potentially accountable for mistakes made by third parties, which means they’re about to get a heck of a lot more choosy about who they work with. GDPR therefore ups the ante on the importance of due diligence and vendor management.

Wireless Charging Explained: What Is It and How Does It Work?
Computerworld (10/31)
Wireless charging is making inroads in the healthcare, automotive and manufacturing industries because it offers the promise of increased mobility and advances that could allow tiny internet of things (IoT) devices to get power many feet away from a charger.

How Can You Tell if Your Social Media Strategy is Working?
Forbes (10/30)
Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers from investing in the strategy; it’s notoriously hard to accurately measure your results.

The ROI of Recommendation Engines for Marketing
MarTech Today (10/30)
Alibaba Group, another e-commerce behemoth, continues to dominate China’s e-commerce scene through its Tmall and Taobao platforms. Customers are presented with product recommendations based not just on their past transactions, but also on browsing history, product feedback, bookmarks, geographic location and other online behavior data.

How Emerging Marketing Technology will Impact the Automotive Industry
AdWeek (10/30)
Ford, General Motors and Chrysler didn’t earn their iconic status by idling. As Tesla, Uber, Lyft and even Google aim to upend the automotive space, new business models are focused on more than just showing off the latest electric car models.

Research Insights
Facebook Leads Competitors Last Click Social Commerce
eMarketer (10/30)
“Open Influence October 2017 poll of US social media users found that 47.7% of respondents had made their most recent purchase from the social networking giant, far more than any other platform. Instagram ranked a distant second with 8.6%, followed by YouTube (4.5%) and Pinterest (2.1%).

32% Of Marketers To Bring Programmatic Media Buying In-House
MediaPost (10/30)
Advertisers primarily make the decision on the partners to work with based on audience reach, quality of post-campaign analysis, and ease of partnership. Google is perceived as providing the greatest audience reach and the most valuable campaign analytics and data, followed by Amazon and Media Math, while Amazon and The Trade Desk are deemed the easiest to work with.

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