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October 4, 2017

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Top Stories
 
Amazon Hit with $294 Million Bill in EU Tax Crackdown
Bloomberg (10/4)
The European Commission also said it’s suing Ireland for foot-dragging in its efforts to recover 'even part' of last year’s record 13 billion-euro bill from Apple Inc. The Irish finance ministry attacked the EU’s decision to go to court as 'wholly unnecessary.'
 

Hewlett Packard Enterprise Opens App Store for Factories
CIO (10/4)
Hewlett Packard Enterprise wants to make it almost as easy for production managers to deploy new software to the factory floor as to their mobile phone. Its idea is to simplify the task of integrating new manufacturing execution systems with legacy ERP and PLM systems using cloud-based deployment tools.
 

Yahoo Triples Likely Scope of 2013 Hack to 3 Billion Users
Bloomberg (10/4)
The assessment, based on new intelligence obtained after the $4.5 billion acquisition, compares with Yahoo’s initial estimate that 1 billion accounts were compromised. The information stolen didn’t include passwords in clear text, payment data or bank accounts."
 

Facebook Is Ramping Up User Reminders for Cyber Security Awareness Month
Adweek (10/3)
Chief security officer Alex Stamos announced in a Newsroom post that 'millions of people around the world' will see prompts atop their News Feeds to run Facebook’s Security Checkup tool, which enables users to perform tasks such as logging out of the social network from unused browsers and devices.”


Dynamic Ads, Scrolling Animations, Video Analytics Among Google AMP Updates
MediaPost (10/3)
Google recently announced several updates to its Accelerated Mobile Pages Project (AMP), including scrolling animation, fluid ad support and support for video analytics, along with other features to improve on ad targeting. A product roadmap for AMP also accompanies the changes.”

 

Industry Perspectives
 
Dentsu Aegis’ Chief Strategy Officer: Digital Has Fundamentally Changed The Economic Model
AdExchanger (10/4)
If you are spending money in a digital environment, you’re targeting and building segments out of real people. That’s a complete reinvention of how the business works. A lot of digital economy businesses are not complaining about how the digital marketplace operates, because they are operating in it in a much more native way.
 

Why The Private Internet Is Growing So Fast
Forbes (10/4)
“In the Internet’s origins is the conception of how we most commonly think about it today—as a massive public asset open for anyone and everyone to use. However, that view of the Internet as closer to a public utility, rather than a privately managed asset, is, in many ways, outdated.
 

Facebook’s Watch Videos Are Being Viewed an Average of 23 Seconds
Digiday (10/4)
Facebook wants people to visit Facebook more often and spend a longer amount of time on the platform. So it’s incentivizing publishers, celebrities and top YouTube personalities by funding original episodic shows and algorithmically favoring longer videos within the News Feed.
 

Why Your Social Media Audience is Critical for Content Marketing
Marketing Land (10/3)
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business.

 
Research Insights
 
For Many Marketing Measurement Processes, Location Data Is Key
eMarketer (10/4)
Slow growth in certain industries as well as measurement 'murkiness' in the ad ecosystem have driven advertisers 'to ask more pointed questions about the impact advertising has on their brands,' according to the report.
 

Don't Have Access To AI? Ask For Zip Codes
MediaPost (10/3)
Since leveraging geographic details to develop more relevant email messages, in tandem with the technology needed to automate the process, Warner Music Group has seen a significant lift in engagement. Fans are 200% more likely to open an email and 300% more likely to click through the email to purchase a ticket.


IDC Forecasts Software-Defined Storage Solutions to Generate Worldwide Revenues of Nearly $16.2 Billion in 2021
IDC (10/3)
Enterprise storage spending has already begun to move away from hardware-defined, dual-controller array designs toward SDS and from traditional on-premises IT infrastructure toward cloud environments (both public and private) based on commodity Web-scale infrastructure.




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