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October 6, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
iPhone 8 Battery Problems: Latest News & What To Do
Macworld UK (10/6)
A handful of users in Hong Kong, Taiwan and Japan posted images of the devicesonline which showed the screens pulled away from the body. This damage was supposedly caused by an expanding battery, which brings to mind the disastrous Samsung Galaxy Note 7 that had to be recalled after units began to catch fire.
 

Facebook Quietly Launches Mac and PC Workplace Chat Apps with Screen Share
TechCrunch (10/6)
Workplace has over 14,000 businesses on board paying $1 to $3 per user, and recently signed up Wal-Mart. Screensharing could help Workplace attract more clients and disrupt the clunky screen sharing of enterprise apps like Skype and WebEx.
 

Google CEO Sets ‘AI-First’ Device Blueprint to Catch Apple
Bloomberg (10/4)
Pichai laid out four principles for 'AI-first' design, including new ways to deliver information contextually and in natural conversations, and announced advances in Google’s image-recognition and translation software.
 

Industry Perspectives
 
National (U.S.) Cybersecurity Awareness Month

Switch from Yahoo Mail to Gmail, and Turn Your Phone Into A Physical Key
CSO (10/5)
The simple logic is that Google is a safer neighborhood than Yahoo for email and social media activity. Google's been a first mover and innovator when it comes to cybersecurity, and Yahoo's been a laggard. Plus, Yahoo's been very slow in responding to hacks on their users.
 

Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen
AdExchanger (10/6)
Despite pulling ads on YouTube earlier this year during the brand safety crisis, JPMorgan Chase CMO Kristin Lemkau applauded platforms like Facebook and Google for helping JPMC’s brand rethink the way it communicates as interruptive advertising becomes taboo.
 

The ANA Recommends CMOs Focus on These 12 Areas for Brands Facing Disappointing Growth
Adweek (10/5)
"As we acknowledge these samples of our industry’s brand building, we must candidly assess its direction. Yes, there has been substantial technological progress. But is that progress getting us anywhere? The answer is a decided no,' said Association of National Advertisers’ president and CEO Bob Liodice.'”
 

What You'll Need When the Big Internet of Things Breakout Occurs
Network World (10/5)
“Seventy-three percent of executives said they are either researching or currently deploying IoT. And a majority of business leaders surveyed by The Economist’s Intelligence Unit (55 percent) expect IoT technologies to help them make internal cost savings and/or generate external revenue in the next three years.
 

The ABCs of Improving Email Deliverability
Marketing Land (10/5)
Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the material sent, or the email never reached him or her in the first place. Again, as marketers, we’re pretty adept at determining whether a reader is or isn’t interested in our material, but we’re less certain when it comes to understanding why email deliverability sometimes fails.
 

iPhone 8 vs Pixel 2: Battle of the Smaller Flagship Phones
PCWorld (10/5)
Five-inch and smaller phones are a dying breed. From the iPhone X to the Note 8, it seems like everyone wants bigger and bigger phablets nowadays, and 6-inch displays are vastly becoming the new norm. But for at least one more year, two of the best best you can buy have 4.7- and 5-inch screens.

 
Research Insights
 
IDC MarketScape Breaks New Ground in Mobile Threat Management (MTM)
IDC (10/4)
A new report, IDC MarketScape: Worldwide Mobile Threat Management Security Software 2017 Vendor Assessment, analyzes quantitative and qualitative characteristics that define current market demands and expected buyer needs for mobile threat management (MTM) software.



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