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September 11, 2017

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Top Stories
 
iPhone X: Rumored Specs and Features of the Phone Formerly Known as iPhone 8
Macworld (9/10)
One of the biggest questions we’ve had about the next iPhone has been what’s Apple going to call it. First it was the iPhone 8, then the iPhone Pro, then iPhone 8 again, then iPhone Edition. And now it appears as though they were all wrong.
 

Blockchain Developers Face Off Over $1 Billion in Digital Cash
Bloomberg (9/8)
Two of the world’s largest blockchain developers are battling over more than $1 billion in virtual-currency options, in a dispute that may help establish the leading player in providing new payment technologies to financial companies.


Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention
MediaPost (9/8)
Apple will change its tracking procedures with iOS 11, scheduled for release this month. The company announced changes to Intelligent Tracking Prevention in June that limit third-party tracking technology from capturing cross-site browsing data.

 

Industry Perspectives
 
The Next IT Jobs Boom? The Internet of Things
CIO (9/11)
The internet of things (IoT) is poised to have a big impact on IT — and not just in terms of the scope of connected things IT must create, analyze, manage and secure. The IoT will shake up the IT jobs landscape, creating new demand for certain technology skills and hybrid job roles.
 

How Salesforce Is Leading The Way In Applying AI to Advanced Analytics
Forbes (9/11)
For Ketan Karkhanis, GM of Salesforce analytics, companies must focus more on business outcomes rather than technology when identifying their capabilities and desired goals from using AI. The customer should understand want they want to achieve with AI-powered analytics in order to determine how to implement AI.
 

Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It
Adweek (9/10)
Mobile devices are the easiest way to grasp the notion of maximizing time. Similarly, the rise in autonomous and shared vehicles provides consumers with time to enjoy more of what they want while giving smart brands and marketers opportunities to engage more deeply with them.
 

Storytelling for Action: Why Brands Need to Tell a Complete Story
Marketing Land (9/8)
The success of a story relies on movement from a lower to a higher state of being or thought, from poor to rich or from foolish to wise. To accomplish this, a second type of movement is required: from beginning to end. All too often, stories are left incomplete, missing either the beginning or the end, or worse yet, the middle
 

The GDPR Will Help or Hurt Publishers, Depending on Who You Ask
Digiday (9/8)
If regulators force publishers to use intrusive messages — like pop-ups or interstitials — to get user consent, then publishers that users regularly visit could benefit from the regulation. The idea is that users will spend their time on fewer sites because having to deal with the annoying prompts will only be worth it if a user plans to regularly visit a particular site.

 
Research Insights
 
Engagement with Instagram Videos Is Surging
eMarketer (9/11)
According to new data from social media analytics firm NewsWhip, photos are typically still generating higher engagement levels than videos among Instagram users. But engagement numbers for videos posted to top media publisher accounts worldwide increased by 53% year over year in May, surpassing the 46% growth rate seen for photos over the same timeframe.


Your Mobile Phone Rules Advertising Right Now
Quartz (9/11)
As more advertising shifts online, benefitting companies like Google and Facebook, a lot of the cash is being channeled into online video and social media: Video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period, according to Zenith.

 

Gartner's Hype Cycle For Cloud Security, 2017 Update
Forbes (9/10)
The research & advisory firm is predicting that Application Security-as-a-Service, Identity-Proofing Services, and Private Cloud Computing will deliver the greatest security benefits to enterprises by 2019.


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