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September 12, 2017

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Dell EMC and IBM to Offer VMware Solutions on the IBM Cloud
PR Newswire (9/12)
IBM and Dell EMC today announced an agreement to help accelerate cloud adoption by providing Dell EMC's commercial customers access to VMware solutions on the IBM Cloud. As part of the relationship, IBM has added Dell EMC infrastructure products into the IBM Cloud, and expands VMware solutions.
 

Apple News is Experimenting with ‘Featured Video’ Section
Digiday (9/12)
The featured video module runs multiple times per week, and its contents are selected by Apple News editors, rather than piped in algorithmically. And like those other sections, being included in the module drives huge spikes of consumption, according to the publishers involved in the tests, though none would share hard numbers.
 

Google Files to Appeal $2.73BN EU Antitrust Fine
TechCrunch (9/11)
Google has filed a legal appeal against a record-breaking fine handed down by the European Commission this summer for anti-competitive behavior relating to the operation of its product search comparison service, currently known as Google Shopping.
 

Adobe Wants to Bring Digital Marketing to Your Car
Bloomberg (9/12)
The move puts Adobe on the forefront of efforts to harvest the trove of information being generated by new on-board voice capabilities, infotainment applications and, eventually, self-driving autos. Manufacturers such as Daimler AG and BMW AG enable autos to collect real-time data with networking that makes their vehicles more like a mobile phone.
 

A New Facebook Collection Ads Feature Will Help Print Catalogs Translate to Mobile
Adweek (9/11)
Collection is aimed at using video to help retailers drive sales, with the ad units consisting of a video on top and four recommended products. Facebook said its new lifestyle templates for Collection ads are aimed at helping print catalog marketers with 'bringing the richness of their catalog creative to mobile.'”
 

Industry Perspectives
 
GDPR is Coming, and Many U.S. Ad Tech Firms Aren’t Ready
Digiday (9/12)
From an American perspective, GDPR is difficult to fully comprehend: sweeping regulations that have 99 articles and 173 recitals. Some are betting that the sheer scope of GDPR means EU regulators will struggle to enforce it, said Matt O’Neill, gm for Europe at ad verification business The Media Trust at ExchangeWire’s ATS conference on Sept. 11.


How, When, and Where to Watch the Live Stream of Apple’s iPhone X Event
Macworld (9/11)
Watching the stream on a Mac requires macOS 10.11 (El Capitan) or later running Safari. PC users can join the fun via Microsoft Edge on Windows 10. You can also tune in via Safari on your iOS device, so long as it’s running iOS 9 or later.

 

What Business Can Learn from the Equifax Data Breach
CSO (9/11)
Compounding the problem for Equifax (and everyone else) is that the company has made tremendous mistakes in its response efforts. The company offered free credit-monitoring services to those affected when they attempted to learn if their data was compromised, but only if they sign away their rights to sue for damages.
 

Lead the Charge to Use Data in Every Stage of Your Design Process
Marketing Land (9/11)
We are shifting our design process. Data no longer is something we look at after we launch. Analytics systems, marketing automation systems and customer relationship management systems all arrive on the scene too late. We want to begin optimizing before we launch.

 
Research Insights
 
Smartphone Use Headed for a New Milestone in the UK
eMarketer (9/12)
In 2017, adults in the UK will spend 1 hour 59 minutes a day on their smartphone, eclipsing their daily time spent on desktops and laptops by a minute. eMarketer expects this gap to widen, with daily time spent on smartphones at 2 hours 14 minutes by 2019 vs. 1 hour 54 minutes for desktops/laptops.
 

Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad Share
MediaPost (9/11)
Not surprisingly, Zenith also forecasts that the total display ad marketplace will also emerge as digital’s biggest advertising segment, accounting for 50.4% of all Internet ad spending in 2019, displacing paid search and classified advertising for the first time.


Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
MediaPost (9/11)
As the EU begins adopting new, rigorous consumer data guidelines, at least one top Wall Street analyst has revised his outlook on the impact it will have on major digital platforms, such as Google and Facebook, from 'marginally positive' to 'slightly negative.'



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