September 13, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

Share with a Friend
Top Stories
Silicon Valley Makes a Rare Bet on Silicon with Startup Barefoot
Bloomberg (9/13)
The brightest star in this long-neglected segment of the tech market is Barefoot Networks Inc. It’s building a new kind of customizable chip for the ubiquitous equipment that companies use to send data between computers. In less than four years, Barefoot has pulled in about $155 million of funding from the biggest names in the Valley, Wall Street and China.

iPhone X Event Recap: Everything Apple Announced At Its First Apple Park Event
Macworld (9/12)
“While the iPhone always headlines Apple's annual September event, the opening acts are worth tuning in for in their own right  and this year was no exception. From three new iPhones (the iPhone 8, 8 Plus, and X) to an LTE Apple Watch to new animated emoji ('Animoji'), this keynote certainly was one for the books.”

Google Opens Cloud Platform Regions in Germany and Brazil, Its First in South America
VentureBeat (9/12)
The internet giant previously revealed plans to launch a bunch of new Google Cloud Platform (GCP) regions throughout 2017. Following the opening last November of Google’s sixth region, in Tokyo, the company has opened regions in LondonSydneySingapore, and Northern Virginia.

5.3 Billion Devices at Risk for Invisible, Infectious Bluetooth Attack
CSO (9/12)
What spreads through the air, is invisible to users, and requires no user interaction but could bring the hurt to billions of devices? It’s an attack vector dubbed Blueborne. Researchers revealed eight different bugs that affect the Bluetooth of more than 5.3 billion devices, including Android, Windows, Linux and iOS.


Slack Passes 6 Million Daily Users And Opens Up Channels To Multi-Company Use
Forbes (9/12)
Slack might be outgunned in a duel with Apple's new iPhone launch for attention, but at its annual Frontiers event, the popular workplace messaging platform announced new user growth milestones and a feature, Shared Channels, that the company's leadership says is one of its most important updates since launch.

Amazon ‘1-Click’ Patent Expires, Get Ready for Faster Web-Wide Checkout
Marketing Land (9/12)
“Today, Google, Facebook, Apple (which licensed 1-Click) or anyone else will be able to implement the same type of simplified purchasing. GeekWire joked that people will soon be placing accidental orders across the internet. However, removing payment-related friction from e-commerce transactions is no joke. One of the keys to Amazon loyalty, before Prime, was the simplicity of checking out.


Industry Perspectives
Apple's Big Announcement Wasn't iPhone X, It Was About A Future Without iPhones
Forbes (9/13)
This might come as a radical notion with more than 1.2 billion iPhones sold and with Apple poised to cross the $1 trillion mark in iPhone revenues sometime in the coming year, but the future will be worn and not held. And that makes the new Apple Watch with built-in cellular functionality the real product to, ahem, watch in the months and years ahead. 

Hearst's Frank Bennack Sees Opportunity For 'Legacy' Media
AdAge (9/13)
Frank is not convinced that old-line companies like Hearst 'will have to play second fiddle' to companies like Amazon and Google. 'There are going to be new areas of opportunity for serving people, serving constituencies, serving advertisers in the future, and we know enough about it to play in that arena that we didn't know when those companies were started'

How to Measure the ROI of Leadership Development
Business 2 Community (9/12)
Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was 'currently winning in the market' attributed that success to great leadership, while another 25 percent credited powerful and distinct capabilities.

Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention
AdExchanger (9/12)
The concept of tapping into AR to help consumers engage with a product before purchase isn’t new. Warby Parker, for example, has let people try on virtual glasses online for years, and since 2013, IKEA has allowed consumers to scan its physical catalog and get virtual previews of how furniture will look in their home.

7 Tips to Run a Successful Corporate Event for Your Business
Business 2 Community (9/12)
As a business, you are responsible for whatever it is that you plan to do on your self-hosted event. This means, you should be planning this carefully and mistakes should never happen as much as possible. We’ve listed some things that can help you run a corporate event successfully.

Research Insights
Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
MediaPost (9/13)
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called “martech” market released this morning by London-based WARC. That percentage, coincidentally, is close to the historical norm — 15%  that marketers have paid ad agencies for buying media.

Worldwide Server Market Revenue Jumps 6.3% in the Second Quarter Driven by Strong Hyperscale Shipments, According to IDC
IDC (9/12)
“Vendor revenue in the worldwide server market increased 6.3% year over year to $15.7 billion in the second quarter of 2017 (2Q17). Overall server market growth rebounded after several slow quarters as much of the market had been waiting for availability of Intel's new Skylake processors.

Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
MediaPost (9/12)
As the EU begins adopting new, rigorous consumer data guidelines, at least one top Wall Street analyst has revised his outlook on the impact it will have on major digital platforms, such as Google and Facebook, from 'marginally positive' to 'slightly negative.'

Like Tech & Marketing News from IDG?
Share with a Friend

Connect with Us

IDG Facebook Page IDG Twitter IDG LinkedIn

IDG   5 Speen Street    Framingham  MA   01701   USA 

This email was sent to you because you are subscribed to Tech & Marketing News from IDG. 

Update your email preferences | Unsubscribe | Privacy policy