September 15, 2017

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Alphabet Considers Lyft Investment of About $1 Billion
Bloomberg (9/15)
Alphabet is also an Uber shareholder through its GV venture capital arm, but Waymo, a unit of Alphabet, is currently suing Uber over self-driving car technology. As the relationship has deteriorated, Waymo signed a partnership with Lyft to work together on testing autonomous vehicles.

WPP Consolidates 5 Shops Into A Single Brand Agency
MediaPost (9/14)
The new agency, which will formally launch in January 2018, will have a combined staff of 750 people in over 20 countries, with client billings of more than $100 million worldwide. The entity, which has not yet been named, will be led by Jim Prior as global CEO and Simon Bolton as executive chairman.

Alibaba's Jack Ma Sets His Sights on a New Target
Bloomberg (9/14)
The executives, speaking less than a month after Inc. closed its $13.7 billion acquisition of Whole Foods Market Inc., discussed Alibaba’s strategy for dealing with competition, its vision on data and challenges the company will face. Ma said Alibaba will need to embrace a different mindset given its current size, and move away from its asset-light approach to grab a bigger share of global trade.


Ad Groups Bash Apple's New No-Tracking Settings
MediaPost (9/14)
Safari's new settings will affect companies that the cookies set directly by publishers by deleting some of them after 30 days. The change appears aimed at preventing tracking by companies that use first-party cookies to get around Apple's block on cookies set by third parties.

New Service Will Certify GDPR Compliance By Vendors
MediaPost (9/14)
The Media Trust has launched an SaaS-based service to help firms comply with the European Union’s General Data Protection Regulation (GDPR). And it is certifying vendors that agree to fix their web and app codes to ensure adherence to the GDPR.


Industry Perspectives
3 Small Announcements That Hint at Apple's Big Future
Macworld (9/15)
Apple’s annual Worldwide Developers Conference is generally the company’s blueprint for at least the next year, as it shows off improvements to its core platforms. But for the last six years, the company’s fall event has boasted a more tangible realization of that future in the form of a new iPhone.

The Best Enterprise Antivirus: Kaspersky Leads in Latest Tests
CSO (9/14)
Traditional signature-based antivirus is notoriously bad at stopping newer threats such as zero-day malware and ransomware, but it still has a place in the enterprise, experts say, as part of a multi-layer endpoint security protection strategy.

Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly
AdExchanger (9/14)
“'We can only change the market to make a better ad experience if everyone sits at the table,' Betzold said. 'Media agencies must say that intrusive formats are not part of the media plans. As a publisher, we should stop offering these units, and sales houses should take it off the price list. We need the clients on board, the brands, the media agencies and the publishers.'


3 Big Things To Expect From The Google Pixel 2
Forbes (9/14)
There will be complaints when Google reveals the lack of headphone jack, but this is a battle we've lost. One less port to deal with simplifies the engineering and makes phones easier to waterproof, and Bluetooth has gotten much more reliable.

Research Insights
What's the Most Annoying Thing About Email Marketing?
eMarketer (9/15)
“According to Adobe, 34% of respondents named recommended items that don’t match their interests as the most frustrating way email personalization failed. However, many marketers appear to have the knowledge to fix these issues.”

Growth in Wearables Shows No Signs of Wearing Out with Double-Digit Gains Forecast Through 2021
IDC (9/14)
International Data Corporation (IDC) expects the popularity of wrist-worn devices – including watches and wrist bands – will continue to drive the wearables market forward. Meanwhile, lesser-known wearable products, such as clothing and earwear, will experience market-beating growth in the years to come.

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