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September 18, 2017

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Slack Confirms It Has Raised $250 Million at $5 Billion Valuation Amid Growing Competition
VentureBeat (9/18)
San Francisco-based Slack has been one of Silicon Valley’s hottest startups in recent years. But that success has drawn in numerous competitors, including Microsoft, which launched Teams earlier this yearGoogle, which launched Hangouts Chat earlier this year; and Facebook, which is pushing its Workplace service.
 

Toshiba Is Said to Aim for Chip Deal with Bain by Sept. 20
Bloomberg (9/17)
Toshiba’s effort faces resistance because the Bain group now includes several Western Digital competitors, including Seagate Technology Plc, Kingston Technology Co. and SK Hynix Inc. Western Digital partnered with KKR & Co. to try to buy the chips business, but Toshiba opted for the Bain bid last week.
 

WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017
MediaPost (9/15)
The agency’s top ranking was largely due to two big global wins, including retailer Walgreens-Boots Alliance and auto company PSA Peugeot-Citroen which added $1 billion-plus in annualized incremental billings.
 

Chrome Will No Longer Autoplay Content with Sound in January 2018
VentureBeat (9/15)
Chrome 63 will add a new user option to completely disable audio for individual sites. This site-muting option will persist between browsing sessions, allowing users to customize when and where audio will play.
 

Industry Perspectives
 
Forget the Duopoly, Apple’s Anti-Tracking Moves Rattle Digital Media
Digiday (9/18)
On Tuesday, Apple will update the operating system of its web browser Safari so users can’t be tracked by third parties for more than 24 hours after visiting a website. In response, six ad industry groups let Apple know they were frustrated, publishing an open letter last week stating that this move will sabotage the internet’s economy.
 

How Adobe's CIO Redefined Her IT Org’s Identity
CIO (9/18)
With so many IT organizations mired in an 'identity crisis,' the first step in Stoddard’s plan was creating an 'identity for IT' that sought answers to key questions. Why does the department exist? What is its secret sauce? How should it treat employees?
 

High-End Digital Publishers Discover a New Platform: Print
Digiday (9/18)
While the publishers were newcomers to print, each brought a credibility. 'Advertising demand for this product was actually really high,' said Matt Starker, Condé Nast’s gm of digital, adding that he sees a future in offering these services to third-party digital publishers.


Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades
Adweek (9/17)
The age of signals began with the rise of programmatic buying, which was the first time behavioral data was able to inform media buying decisions at scale in real time. Social accelerated the use of signals and enabled custom audiences and even more precise targeting. Now shopping and first-party data has made signal planning the most compelling media planning innovation to come along in decades.

 

How One of Apple's Key Privacy Safeguards Falls Short
Wired (9/15)
“Differential privacy isn't a simple toggle switch between total privacy and no-holds-barred invasiveness. And a new study, which delves deeply into how Apple actually implements the technique, suggests the company has ratcheted that dial further toward aggressive data-mining than its public promises imply.


Data Feeds Can Bridge The Digital Divide
AdExchanger (9/15)
As media consumption fragments and the resulting data proliferates at an explosive rate, digital disruption has commoditized consumer attention. But when marketers talk about adopting a 'cross-channel solution,' too often they mean 'cross-digital-channel solution.'


 
Research Insights
 
Digital Duopoly to Remain Dominant in UK Ad Race
eMarketer (9/18)
“Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion).
 

Are You Making A Mistake By Focusing Solely On New Customers?
Marketing Land (9/15)
Even with the obvious benefits of customer retention, a 2013 report found that 44 percent of companies admit to focusing more on acquiring new customers than retaining current ones, according to Econsultancy. Only 16 percent of companies focused more on retention.



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