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September 20, 2017

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Top Stories
 
SoftBank CEO Says T-Mobile-Sprint Deal Will Lift Competition
Bloomberg (9/19)
SoftBank agreed to buy most of Sprint in 2012 and Son planned to combine it with T-Mobile to form a stronger No. 3 player behind AT&T Inc. and Verizon Communications Inc. 'From day one, I wanted to acquire not just Sprint,' Son said on Tuesday. 'Sprint and T-Mobile as a set, that was my strategy.'


Toshiba Selects Bain Group As Buyer of Its Prized Chip Business
Reuters (9/19)
“It’s unclear whether the decision by Toshiba’s board will mean the sale will now proceed smoothly, as rival suitor Western Digital Corp has initiated legal action, arguing no deal can be done without its consent due to its position as Toshiba’s joint venture chip partner.

 

Alibaba Could Buy Up to $150 Million in Best's Downsized IPO
Bloomberg (9/19)
“The express-delivery firm is planning a debut after more than a monthlong drought in the U.S. IPO market. Zai Lab Ltd., the Chinese drug developer seeking to raise as much as $106 million selling shares in the U.S., is also aiming to price its offering this week, according to an earlier filing.
 

Uber Files Lawsuit Against Fetch Media For Ad Fraud
MediaPost (9/19)
Uber became aware of alleged ad fraud early 2017, when consumers began complaining that Uber ads were appearing on sites that the company had previously requested Fetch ads not be placed on, The Wall Street Journal reports, citing court documents.
 

Amazon Puts ‘Hands-Free’ Alexa Voice Assistant on Its New Tablet
Bloomberg (9/19)
The most significant new feature is hands-free voice control, which lets users ask questions and do other things like play music and listen to the news by saying 'Alexa' without touching the device. Along with audio-based responses, the tablet will display information on special cards on the screen like the Echo Show speaker introduced earlier this year.
 

Industry Perspectives
 
How CIOs Can Improve Talent Risk Management
CIO (9/20)
New CIOs typically start off by ensuring they have good leadership, co-locating people, reorganizing along business lines, holding town halls to sell the vision to the team, and doing their best to recruit new talent. But they stop at the last mile — the granular understanding of what people are actually doing at the job level.


iOS 11 Review: Apple’s Most Ambitious and Impressive Upgrade in Years
Macworld (9/19)
It seems like almost every year Apple crows that the latest iOS update is the greatest one yet. However, this is a substantial upgrade that dramatically transforms iPad productivity while offering a host of new features that have the potential to make the world around us both safer and more entertaining than ever before."

 

Veritas Insists Data Is A 'Definable Asset' On The Balance Sheet
Forbes (9/19)
Drilling into this subject we find firms now styling themselves as dedicated information management specialists. Veritas Technologies skews this tag slightly by calling itself a multi-cloud data management firm with a strong emphasis on software-defined controls. 
 

Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze
AdExchanger (9/19)
As you move from exploration to testing, you often come across challenges with the data you may not have expected, which is why you have to experiment to find the nuggets of data that are most appropriate to the client. There’s a lot of work that goes into making data as efficient as possible.
 

8 Major Google Algorithm Updates, Explained
Marketing Land (9/19)
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.
 

Facebook Disables Employer Targeting, And B2B Marketers Must Adapt
AdExchanger (9/19)
Facebook is still an effective platform for B2B marketers – B2B marketers can also segment based on job titles, business size and fields – so most agencies will continue spending on the platform. Digital agency Neo@Ogilvy, for example, will continue to target against Facebook’s interest-based and behavioral segments to reach people in areas outside of job function or industry. 

 
Research Insights
 
Internal Analytics a Powerful Motivator for Ad Tech Adoption
eMarketer (9/20)
The survey of ad tech buyers from France, Germany, the UK and the US also cited other benefits that come with ad tech adoption, such as lead generation opportunities and the potential to grow brand awareness. But despite the potential advantages, putting ad tech to work remains a major challenge.



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