September 21, 2017

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Google Pays $1.1 Billion For HTC Team Behind Pixel Phones
Forbes (9/20)
The company said late Wednesday that it would pay HTC $1.1 billion for a team of employees of the Taiwanese phone maker, including many who have previously worked on the Google-branded Pixel phones. Separately, Google will get a non-exclusive license to HTC intellectual property.

Apple Becomes A Chipmaker to One-Up Smartphone Foes
Wired (9/20)
The new chip’s prominence reflects Apple’s deepening investment in chip design. Last week the company also revealed it had built new custom chips or chip components for artificial intelligence, graphics, and video.

U.S. Tech Giants in EU Crosshairs as Tax Clampdown Takes Shape
Bloomberg (9/20)
The European Commission will outline on Thursday different options for taxing digital companies as the 28-nation bloc seeks to raise money from an industry that it says provides less than it should to public coffers.

BlackBerry Jumps on Self-Driving Car Software Partnership with Delphi
CNBC (9/20)
Delphi already has developed a turnkey self-driving system called CSLP that it plans to begin selling to smaller automakers in 2019, for production in 2021. Most larger vehicle manufacturers are developing their own self-driving systems.

Facebook Will Add ‘More Human Review’ of Ad-Targeting Options
Marketing Land (9/20)
“The company is instituting 'more manual review of new ad targeting options to help prevent offensive terms from appearing,' according to a Facebook post by COO Sheryl Sandberg. The company has also re-enabled some of the ad-targeting options that are based on self-reported user data.


Symantec's Play for Splunk Ends After Review
Bloomberg (9/20)
Symantec Chief Executive Officer Greg Clark told Bloomberg this month that Splunk was an attractive acquisition target for a strategic buyer. Clark also said Symantec was open to doing a large acquisition but didn’t disclose any talks to buy Splunk, which has a market value of $9.4 billion.

Industry Perspectives
Juniper Networks CEO Rami Rahim Brings Start-Up Mentality To Running $5 Billion Business
Forbes (9/21)
“Rahim joined Juniper when it was a very ambitious, but small startup with an audacious goal to disrupt an extremely competitive networking technology industry with very few, but massively large and conservative customers in the Telcos and internet service providers.


The Marketing Clouds Are Growing Apart
AdExchanger (9/20)
At least as a cross-sell pitch into the C-suite, the cloud story has an audience. But a scrutiny of the clouds shows a set of offerings that are becoming less alike – rather than more alike – over time. The clouds are quietly dispersing.

CIOs Must Build Adaptive IT Workforces
CIO (9/20)
Traditional workforce models aren’t built to manage the shifting scope and warp speed of change happening today. To adapt, IT organizations must pursue new approaches to finding the right talent that can drive innovation in IT.

Facebook Gives, But Continues to Take More From Publishers
Digiday (9/21)
The usual theories given for the decline range from Facebook’s algorithm changes that disadvantage publishers to a desire by Facebook to get publishers to pay for promotion to its emphasis on video viewed directly on the platform, leaving less room for publishers’ links back to their own sites.

Research Insights
Cyber Attacks Cost U.S. Enterprises $1.3 Million on Average in 2017
CSO (9/20)
In 2017, the average cost of a data breach in North America is $1.3 million for enterprises and $117 million for small and medium-sized businesses (SMBs), according to a report from Kaspersky Lab. Kaspersky .”

Small Businesses Crowd Facebook, Twitter for Marketing
eMarketer (9/21)
Social media platforms have emerged as popular marketing channels for small businesses, according to G2 Crowd’s poll. It revealed that 80% of respondents used Facebook for marketing purposes, while a little more than half (51%) turned to Twitter.

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