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September 22, 2017

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Top Stories
 
China Power Giants Pursue $3.6 Billion Finnish Grid
Bloomberg (9/22)
Elenia’s owners have asked suitors to submit non-binding indicative offers by mid-October. The sale has also drawn interest from State Grid Corp. of China and billionaire Li Ka-shing’s CK Infrastructure Holdings Ltd., as well as global infrastructure investors and pension funds, the people said.
 

Intel Partners with Blueprint Reality to Show Off VR content
VentureBeat (9/21)
The Vancouver-based company built the technology to enable people to see what was going on inside its first title, the Awaken VR puzzle game, on the HTC Vive VR headset. Then Blueprint Reality released the tool that it used to help its developers build that game.
 

Microsoft Adds Availability Zones to Its Azure Cloud Platform
VentureBeat (9/21)
Starting today, Availability Zones are in preview in two cloud regions: East US 2 in Virginia and West Europe in the Netherlands. Microsoft Azure CTO Mark Russinovich said in an interview that the company plans to roll out more such zones in the future, with the forthcoming Paris region one of the key expansion points.
 

Hewlett Packard Enterprise Is Said to Plan About 5,000 Job Cuts
Bloomberg (9/21)
“Chief Executive Officer Meg Whitman has been jettisoning divisions since 2015, including personal computers, printers, business services and key software units. The moves are all part of an effort to make HPE more responsive to a changing industry that’s under pressure from cloud providers such as Amazon.com Inc. and Alphabet Inc.’s Google.”
 

Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media
AdExchanger (9/21)
Adobe’s integration automates the flow of first-, second- and third-party and media execution data to better coordinate what users see on- and off-site, making Holland America’s segmentation strategy more efficient and coordinated around a customer.
 

Industry Perspectives
 
‘Social is a Black Hole’: Commerce-Focused Publishers Have a Facebook Problem
Digiday (9/22)
“The news feed, the tool most publishers rely on for Facebook audience growth, is a poor fit for commerce-focused content. Because the feed is algorithmically driven, the content people see can be hours, sometimes even days old. That makes the feed ill-suited to distribute timely deals.
 

Top 10 Video Marketing Trends And Statistics Roundup 2017
Forbes (9/22)
“More video will move across the internet than you could watch in almost two years of doing nothing else, including sleeping. Online video use is simply staggering from a consumer perspective. It is changing how businesses or brands communicate with customers and how we communicate with one another.
 

Display Advertising: 3 Ways to Improve Your Campaign Targeting
Marketing Land (9/21)
“Targeting a relevant topic or interest doesn’t mean that your ads will show up on the right sites or in front of the right people. Odds are, if you’ve been using topic or interest targeting, your ads have been showing up in all sorts of surprising places.
 

The Problem with Collecting, Processing, and Analyzing More Security Data
CSO (9/21)
Unfortunately, more data comes with a lot of baggage.  Someone or something must sort through all the data, interpret it, make sense of it, put it to use, and figure out how to store it. Do I keep all this data or define some taxonomy of value, keep the valuable data, and throw everything else out?  Do I centralize the data or distribute it?  Do I store the data on my network or in the cloud?

 
Research Insights
 
Talent Crunch Plagues Marketing Industry
MediaPost (9/22)
“Digital transformation complicates new marketing and advertising career paths, marketers and agencies now directly compete with technology companies for highly skilled talent, the expectations of today’s crop of young talent differ from previous generations and college, and university curricula cannot keep pace with the rapid change going on in the industry.
 

40% of European Organizations Already Stretch Applications Across Clouds; Multicloud Strategy Urgently Needed
IDC (9/21)
“'Connecting cloud environments with ad hoc bridges in a hybrid fashion won't be enough in 2018. Nor will standardizing on one external provider, at least for large or innovative companies. Developers and line of business require 'best of breed,' and the purchasing department wants to avoid being locked in,' said Giorgio Nebuloni, research director, IDC European Infrastructure Group.



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